Sunday marks the start of ‘re-resolution week’, offering brands a fresh opportunity to tap into the lucrative ‘new year, new me’ mindset as Brits put their New Year’s Resolutions into action three weeks after they have been set.

People are starting to re-evaluate everyday values that sit at the forefront of tech, culture and media, according to new research.

A new data-led report predicts image, video and music styles set to dominate marketing campaigns, advertising creative and video projects throughout the year, with an interest in 20’s retro gold patterns, ‘occulture’ and big floral visuals set to dominate.

Bakery chain Greggs will work with Just Eat after testing the food delivery firm alongside rivals Deliveroo and Uber Eats in several cities last year.

Geopolitical turbulence is propelling us towards an “unsettled” unilateral world of great power rivalries at a time when business and government leaders must focus urgently on working together to tackle shared risks, according to new research

True customer data-based identification, across devices and email accounts, is now essential- and device-specific cookies simply aren’t good enough. Rob Massa, General Manager for BounceX EMEA,
explains why retailers want to give their New Year’s marketing push laser-like focus, effective identification is the one challenge they need to crack.

The decade ahead is one anticipated to be swept with technological disruption, as we are digitising every aspect of our day-to-day lives. The way we pay for things makes no exception. GlobalData, a leading data and analytics company has forecast which countries will most likely be the leaders in moving towards a truly cashless society.

Asia-Pacific (APAC) will be the leading region in terms of 5G technology adoption with 1.14 billion subscribers, accounting for 65% of global 5G subscriptions by 2024, according to new research.

Esports viewing is on the rise, but Western countries still lag far behind China, where over 1 in 4 Internet users watched esports games in the last month.

Reinforcing customers’ (59%) trust’ is the data and marketing industry’s biggest challenge, according to a survey completed by over 230 senior marketing professionals across the UK who judged the DMA Awards 2019.