Social marketing technology company Buddy Media has bought Brighter Option, whose social ad management solution helps create, manage and measure Facebook advertising campaigns.

A YouTube stream of the Netherlands football team training ahead of their England friendly match has notched up an impressive 35,000 viewers.

Twitter has partnered with data firm Datasift to unlock the vast archive of user tweets made since 2010, allowing firms to access them for market research purposes.

Facebook has outlined plans to team up with mobile operators on payments, offering to give them back part of the revenue and influence they have lost to Apple and Google in recent years.

F-commerce became a popular marketing buzzword last year, as brands set up online stores on Facebook to sell physical goods. But have stores grasped f-commerce yet or is there a long way to go before social selling succeeds as a business model? Anton Gething, co-founder and product director at nToklo, takes a closer look.

Born sometime between the launch of the VCR and the commercialisation of the Internet, Americans 18-34 are redefining media consumption with their unique embrace of all things digital, according to new research.

Currys, PC World and Dixons owner DSG is to launch a new streaming movie service online.

SMS still dominates the mobile messaging market when compared to other messaging services such as ‘Over the Top’ (OTT) Instant Messaging (IM) services, according to new research.

Research in Motion have had a turbulent year, as its Blackberry mobile range has lost market share to rivals such as Apple, Samsung and HTC.

Google is installing ultra-high speed fibre optic internet service in Kansas City, Kansas and Kansas City, Missouri.