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Mobile ad effectiveness: US, UK, Germany and Italy compared

March 5, 2012

Tablet and smartphone owners in Germany, Italy and the U.K. are more likely than American device owners to make a purchase online via PC after viewing an ad on their tablet or smartphone, according to a new study looking at mobile marketing trends.

Mobile, Search, Uncategorized Germany, Italy, marketing

Top tips: How to jump online traffic hurdles

March 5, 2012

A number of high-profile websites have failed when there has been a surge of traffic- with the Olympics and UCAS websites failing most recently. Andreas Edler, managing director of Hostway UK, looks at how such outages can lose sales and deter customers from coming back to the site – especially if it fails during a … [Read more…]

Uncategorized comScore, digital marketing, Europe, marketing, technology

Kodak sells online division to Shutterfly for $23.8m

March 5, 2012

Embattled camera firm Kodak is close to finalising a deal with photo sharing firm Shutterfly for $23.8m, according to a report.

Uncategorized brands, images, marketing, retail

Shoppers ‘buy brands for pleasure rush’- study

March 5, 2012

Just 8 different emotional dimensions drive 83% of all consumer brand purchasing decisions – with Pleasure being the most important one by far, accounting for almost a quarter of all brand choices, according to a new study.

Uncategorized advertising, brands, financial services, UK

Fredhopper embarks on aggressive US expansion

March 5, 2012

E-commerce technology company Fredhopper has recruited two senior directors to strengthen its US presence, and will hire a further 14 people this year as the company plans aggressive growth in the country.

Search, Uncategorized Australia, Europe, technology

Opera ties with InMobi to bring payments to browser

March 5, 2012

Browser maker Opera Software has partnered partnership with InMobi to bring its SmartPay mobile payment platform to Opera’s more than 160 million mobile browser users worldwide.

Uncategorized Android, global

New social network connects people via birthdays

March 5, 2012

A new social networking website, WobyCafe, has launched, connecting those who share the same birthday wherever they are in the world.

Uncategorized

RadiumOne Labs debuts media sharing app for social networks and mobiles

March 5, 2012

RadiumOne Labs has launched its newest app Via.Me, letting uses create and share pictures, videos, audio notes, and content across multiple social networks.

Uncategorized brands, content, global, media, Twitter

Facebook Timeline profiles for brands: Manchester United and Burberry chart history on social network

March 2, 2012

Facebook has rolled out its new look ‘Timeline’ profiles to brands, with Manchester United, Red Bull, Dove and Burberry signing up as the initial partners.

Uncategorized brands, content, Facebook, images

Facebook puts ads on mobiles for first time with ‘Premium’ service

March 2, 2012

Facebook is letting companies place ads on its mobile version for the first time, and to advertise on the log out screen, flowing the launch of its new ‘Premium’ service.

Uncategorized advertising, apps, brands, Facebook, marketing
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