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Facebook Vs Google- Which has the best display ad system? (Infographic)

May 31, 2012

This new infographic from Wordstream looks at Facebook Advertising compared to Google’s Display Network.

Search, Uncategorized advertising, Facebook, Google, infographic

Guardian beefs up YouTube content as ‘Three Little Pigs’ ad gets 1m views

May 31, 2012

Guardian News & Media (GNM) has partnered with video firm Rightster to enhance and manage its YouTube channels, introducing new ad formats in the process.

Uncategorized advertising, analytics, content, global, media

Top tips: First impressions- the importance of the welcome email

May 31, 2012

‘Welcome emails’ are often the first in a line of dialogue between a brand and its customers and, if poorly constructed or mistargeted, can be particularly damaging. Helen Taylor, data analyst at Experian CheetahMail, looks at how a successfully executed welcome email campaign can nourish customer dialogue, increase engagement and boost revenue.

Uncategorized brands, content, email, Facebook, images

Top 5 display advertisers in Brazil

May 31, 2012

There has been an influx of online brand campaigns in Brazil, with 17 top national brand advertisers delivering more than 1 billion impressions in the quarter.

Uncategorized advertising, Brazil, comScore, marketing, Microsoft

Russian social gaming market nearly triples

May 31, 2012

During 2011 the total social gaming market in Russia reached $236m, marking a 180% increase from 2010, according to Mail.Ru Games.

Uncategorized advertising, comScore, games, marketing, retail

Right to reply: Google’s ‘Penguin’ search update loosing trade for online businesses

May 31, 2012

Changes to the popular search engine Google in April has meant many good websites have seen their Google ranking plummet and websites with no relevant information on the topic being searched on go up the Google listing. Has your website recently seen a drop in its Google ranking? Or has it even been slapped with … [Read more…]

Search, Uncategorized content, Google, UK

Right to reply: Google's 'Penguin' search update loosing trade for online businesses

May 31, 2012

Changes to the popular search engine Google in April has meant many good websites have seen their Google ranking plummet and websites with no relevant information on the topic being searched on go up the Google listing. Has your website recently seen a drop in its Google ranking? Or has it even been slapped with … [Read more…]

Search, Uncategorized content, Google, UK

Hackers hit India after Torrent sites ban

May 31, 2012

Hacking group Anonymous India has struck a leading ISP in the country to protest a ban on Torrent sites.

Uncategorized government, India, media

National Rail launches travel planner smart TV app

May 31, 2012

National Rail Enquiries (NRE) has launched a SmartTV app enabling passengers to plan their train journey from the comfort of their living room.

Search, Uncategorized, Video apps, technology, Travel

Top countries by display ad impressions- US, China and Japan top list

May 30, 2012

The US accounts for nearly a quarter of all display ad impressions in the world, followed by China and Japan, according to new data revealed by Google.

Uncategorized advertising, China, global, Google, Japan
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