This new infographic from Wordstream looks at Facebook Advertising compared to Google’s Display Network.
Guardian beefs up YouTube content as ‘Three Little Pigs’ ad gets 1m views
Guardian News & Media (GNM) has partnered with video firm Rightster to enhance and manage its YouTube channels, introducing new ad formats in the process.
Top tips: First impressions- the importance of the welcome email
‘Welcome emails’ are often the first in a line of dialogue between a brand and its customers and, if poorly constructed or mistargeted, can be particularly damaging. Helen Taylor, data analyst at Experian CheetahMail, looks at how a successfully executed welcome email campaign can nourish customer dialogue, increase engagement and boost revenue.
Top 5 display advertisers in Brazil
There has been an influx of online brand campaigns in Brazil, with 17 top national brand advertisers delivering more than 1 billion impressions in the quarter.
Russian social gaming market nearly triples
During 2011 the total social gaming market in Russia reached $236m, marking a 180% increase from 2010, according to Mail.Ru Games.
Right to reply: Google’s ‘Penguin’ search update loosing trade for online businesses
Changes to the popular search engine Google in April has meant many good websites have seen their Google ranking plummet and websites with no relevant information on the topic being searched on go up the Google listing. Has your website recently seen a drop in its Google ranking? Or has it even been slapped with … [Read more…]
Right to reply: Google's 'Penguin' search update loosing trade for online businesses
Changes to the popular search engine Google in April has meant many good websites have seen their Google ranking plummet and websites with no relevant information on the topic being searched on go up the Google listing. Has your website recently seen a drop in its Google ranking? Or has it even been slapped with … [Read more…]
Hackers hit India after Torrent sites ban
Hacking group Anonymous India has struck a leading ISP in the country to protest a ban on Torrent sites.
National Rail launches travel planner smart TV app
National Rail Enquiries (NRE) has launched a SmartTV app enabling passengers to plan their train journey from the comfort of their living room.
Top countries by display ad impressions- US, China and Japan top list
The US accounts for nearly a quarter of all display ad impressions in the world, followed by China and Japan, according to new data revealed by Google.