Social media enables the fashion industry to connect and engage with customers on a more individual level than traditional marketing methods, a new paper by social media management agency, eModeration argues.

MediaMind is to become a global technology partner for Omnicom Media Group (OMG).

As high street shops suffer as people stay at home to watch the Olympics, online shopping network Shopping.com reports a sharp increase in online traffic, particularly for sports and fitness gear.

Microsoft is phasing out its iconic Hotmail webmail service, replacing it with a new email service that combines elements of Exchange, Skype and Hotmail into one tool, as the software giant looks to regain market share lost to Google’s Gmail.

Google has bought social media management tool Wildfire for $250m, as the firm looks to rival the likes of Facebook and Twitter.

With Facebook unable to charge users for using the site, the social network now has an increased focus on advertising and converting its users into brand’s customers. Richard Britton, managing director, CloudSense, explains why this is good news for online retailers.

Despite the economic gloom, direct marketing spend in the UK is set to grow 7% this year, driven by investment in email and social media, according to new research from the Direct Marketing Association (DMA).

Despite the economic gloom, direct marketing spend in the UK is set to grow 7% this year, driven by investment in email and social media, according to new research from the Direct Marketing Association (DMA).

If low quality sites are linking to yours, this could affect your search rankings- but how can you detect and tackle these ‘black hat’ SEO techniques? In this video, Matt Cutts, head of Google’s Webspam team, explains what to do if competitors are using these underhand techniques to outrank you on Google.

The operator of Holiday Inn is under investigation for signing a potentially unlawful deal to limit discounts on rooms.