Major fashion brands are building up huge social followings, but how should they engage those fans? Tamara Littleton, CEO of social media management agency, eModeration, examines the issues.

The Olympics offers three levels of sponsorship to brands- worldwide, London-based and athlete-based. Social media app Wildfire (recently acquired by Google) has tracked the main sponsors’ activity on social media over the duration of the Olympics and looked at whether they have seen an uptake similar to that of the athletes.

The latest mobile advertising forecast data suggests the big boom is yet to come, with the market trippling in side within the next 4 years, Yankee group are forecasting more than $11 billion being invested by brands just in mobile media space, before considering the investment to make websites compatible for mobile phones and tablets. … [Read more…]

Move over Nostradamus- this video from 1995 shows US school children predicting the future of the internet with unnerving accuracy, right down to the web’s obsession with cats.

Nearly 1 in 5 (16%) UK adults have never used the internet, amounting to 7.82 million people, according to new research.

Google+ is now offering custom URLs to profiles and pages, similar to the vanity URLs provided by Facebook and Twitter. The move also suggests the internet giant is looking to integrate the service as a ‘social spine’ into all its services.

Microsoft has revamped its SkyDrive online storage system with new features as the firm aims to rival the likes of Dropbox, Apple, Amazon and Google in the rapidly growing cloud storage market.

How can you create that killer mobile ad in terms of engagement, dwell time and conversion? Mark Slade, CEO at 4th Screen Advertising, offers a guide on which mobile platforms prove most effective and how create ads which engage the phones native functions, such as the camera or calendar, to get much higher dwell times.

Android-based devices are outstripping Apple globally in terms of popularity, with Samsung leading the way, according to new research.

Nike was the most engaging brand on social media during the Olympics despite the fact that it was not an Olympic sponsor, according to new data.