France’s leading online newspaper publishers have called for a new laws to Google and other search engines to pay them for using their published content.

Amazon is creating its first digital comic, Blackburn Burrow, with a plot that will change depending on feedback from readers.

How do you make a low budget online campaign for a brand that has awareness of 4%? This campaign for Lay’s potato chips shows how, with a little local knowledge and some creative thinking, a small budget social media campaign can make a big impression…

Mobile advertising is performing better in the UK than in the US, while rich media formats are driving more clicks, according to new research.

Digital marketing agency Greenlight is to offer its Social Media Optimisation service within a pay for performance pricing model, with billing to be based solely on the delivery of actual results.

This week’s retail industry report from Deloitte stated that as shoppers increasingly prefer to buy online, some retailers’ attachment to top line volume growth rather than the quality of income generated (dubbed ‘the barnacle effect’) could put their survival at risk. Adam Stewart, Marketing Director at Rakuten’s Play.com argues why online and offline work best … [Read more…]

Smartphone and tablet device use in customer research has more than doubled since July 2011, according to the latest device detection results from eDigitalResearch.

Apple has unveiled its latest iPhone, offering 4G connectivity, a longer screen and improved hardware and software, all for £529.

Two days since announcing its entry into the car insurance comparison arena in the UK, Google’s share of visibility for car insurance-related searches has soared overnight, from 0% to 75%, reveals research from digital marketing agency Greenlight.

The mobile phone is considered the most important digital possession amongst 10-15 year olds, with BlackBerry’s BBM remaining the top brand, according to new research.