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L’Oreal targets female gamers with Xbox app

October 8, 2012

L’Oréal USA has launched a beauty and style app on Xbox LIVE called ‘The Next Level’, becoming the first app on the Microsoft games console to be targeted at women.

Uncategorized brands, content, digital marketing, Entertainment, Facebook

How good is your English? Oxford University Press free app uncovers the truth

October 8, 2012

Oxford University Press has launched a free app, ‘How Good is your English?’ which allows users to test their reading level.

Uncategorized, Video Apple, apps, iPad

Sony launches Playstation Mobile Store

October 8, 2012

Sony has launched its Playstation Mobile Store today, an online gaming marketplace available for smartphones and tablets.

Uncategorized Android, Australia, France, Germany, Italy

Toys R Us debuts family-based online movie service

October 8, 2012

Toys R Us has launched a family-orientated online movie service, powered by Rovi, as the retail giant looks to expand its digital presence.

Uncategorized Android, apps, content, retail

Amazon tops UK ecommerce performance index study

October 8, 2012

Amazon UK, Marks & Spencer and House of Fraser have topped the UK Ecommerce Performance Index study by EPiServer.

Uncategorized Amazon, ecommerce, email, retail, UK

Experian partners BroadbandChoices for comparison services

October 8, 2012

Comparison service Broadbandchoices.co.uk has partnered with Experian to provide them with broadband, home phone and digital TV comparison services on CreditExpert.co.uk.

Uncategorized broadband, technology, UK

Adobe links mobile and analytics tools for advertisers

October 8, 2012

Adobe has updated its AdLens cloud-based, media optimisation technology, linking it with analytics tool SiteCatalyst.

Uncategorized advertising, analytics, digital marketing, marketing, media

Twitter online marketing effectiveness – new research toolkits for brands

October 5, 2012

Marketers looking for proof their social media is boosting brand metrics will like the new Twitter online marketing effectiveness research tools. Twitter is locked into the battle for the energy and budgets behind brand pages, and this effectiveness research gives an important edge. Here’s why…

Uncategorized advertising, analytics, brands, marketing, media

Facebook hits 1bn users- top regional audiences revealed

October 5, 2012

Facebook has surpassed 1 billion users for the first time, as the newly-listed social networking giant looks to expand its global reach and ad revenues.

Uncategorized Facebook, global

Skype lets businesses offer free public wi-fi for £10 a month

October 5, 2012

Skype is offering businesses the chance to offer free public wi-fi, provided they sign up through a Skype app.

Uncategorized analytics, broadband, email, retail, UK
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