Toys R Us has launched a family-orientated online movie service, powered by Rovi, as the retail giant looks to expand its digital presence.
ToysrusMovies.com is currently available to PCs, Macs and other Flash compatible devices, with an app planned for the Tabeo soon, as well as Blu-ray players, HDTVs and other mobile devices including iOS and Android.
The content consists of “more than 4,000” titles from big names like Disney, Fox, NBCUniversal and more, available for 24-hour rental starting at $2.99, and $5.99 for download or streaming.
Users can browse by age, from toddler to young adult; character, such as Barbie and Batman; genre, including Animation and Family; and more.
The site also offers curated movie collections for browsing convenience, such as “Classic Disney” and “Spooky Stories.”
Additional holiday-themed collections will be featured seasonally. Toys”R”Us Movies users will also have access to bonus content from popular movies, such as extended scenes and free 10-minute movie previews.
“At Toys”R”Us, we continuously strive to bring exciting technologies and services to our customers and to extend the Toys”R”Us brand into new areas,” said Michael Scharff, Senior Vice President, New Ventures, Toys”R”Us, Inc. “With Toys”R”Us Movies, we are able to leverage our valued relationships with leading digital and theatrical partners to provide great services and content we know families will love.”
The Toys”R”Us Movies app will soon be available for tabeo, the new Wi-Fi tablet designed and developed by Toys”R”Us, as one of the 7,000 free apps in the tabeo App Store.
tabeo will be introduced exclusively at Toys”R”Us stores nationwide and online at Toysrus.com on October 21 for $149.99.
