Nearly 2 in 5 (38%) of small to medium-sized businesses (SMBs) believe that the GDPR does not apply to customer data they may come into contact with.

While customers a expect a hyper-personalised, effortless, brand experience, only 10% of European organisations say that customers are fully satisfied with their CX experience, according to new research.

There is a high rate of distrust among UK consumers when it comes to brands removing or censoring legitimate consumer reviews across the internet, with four-in-ten (42%) saying they are very concerned about their freedom of speech, according to new research.

Focusing on customer experience directly leads to higher business growth, according to new research.

News UK has integrated its content apps with Huawei to give consumers three exclusive features on the mobile giant’s AppGallery store.

The ads are part of The Trade Desk’s Media For Humankind campaign, which launched in September 2019 and highlights the importance of the Open Internet for digital advertising. The ads, created with creative agency BBH New York, takes viewers into everyday human situations, including asking for recommendations from a hotel concierge and trick-or-treating for Halloween, … [Read more…]

A quarter (25%) of consumers would be more loyal to a travel provider who understands their needs, with brands missing out on opportunities to drive revenue and customer loyalty with their marketing, particularly with Gen Z, according to new research.

Publicis Sapient has announced a collaboration with Elder Research and Tquila to launch Publicis Sapient AI Labs (PS AI Labs).

Mature people aged 45 and over are more likely to want to respond to an email ad by buying instore rather than online, according to new research.

The full rollout of gigabit broadband would provide a boost to the economy of 0.7 percent of GDP by 2025, the equivalent of over £13bn, or an extra £217 per person a year, according to new research.