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Eye-tracking study reveals iPad mini top for engagement

November 15, 2012

Among the new wave of mini 7-inch tablets, Apple’s iPad mini is best at creating purchase intent when browsing, according to a new study examining people’s eye movements when using the devices.

Uncategorized advertising, iPad

Right to reply: Companion devices- the future of Smart TV?

November 15, 2012

Even a year ago, the big question in the Smart TV market was connectivity – how to persuade users to use their interactive services. With empirical evidence suggesting that consumers are waking up to the content that can be accessed through their Smart TV’s and coming online, the question now becomes how do we take … [Read more…]

Uncategorized apps, BBC, brands, content, Facebook

Facebook braces for mass share sale-will stocks plunge further?

November 14, 2012

Facebook is set to face its toughest test yet today, as its employees finally get the chance to sell their shares in the company- a move that could send its stock price tumbling further.

Uncategorized Facebook

Daily Mail offers agencies £250,000 prize for driving print readers to online ads

November 14, 2012

Mail Newspapers is running a competition for media agencies, as the Daily Mail publisher looks to prove its print publications can drive sales online.

Uncategorized advertising, agencies, brands, marketing, media

Christmas online shopping trends 2012: Mobile to account for 20% of £4.6bn sales

November 14, 2012

Online retailers are preparing for strong spending as the Christmas shopping peak approaches, with consumers forecast to spend £4.6bn online over the two weeks commencing 3rd and 10th December according to new research.

Uncategorized Amazon, brands, Christmas, eBay, global

Guest comment: Direct .uk domain names – a new online home for British businesses?

November 14, 2012

Eleanor Bradley, Director of Operations for Nominet, the non-profit organisation responsible for managing the .uk domain space, explains a current proposal to launch direct.uk domains and how you can have your say on the future of the internet for British businesses

Search, Uncategorized Amazon, global, security, UK

Video viral of the week: Charity challenges perceptions with ‘You Are Blind’ game

November 14, 2012

To raise awareness around the perception of blind people in Russia as helpless, charity association “The right to smile” together with the agency Hungry Boys, launched a project called Blind. See why it’s our viral of the week below…

Uncategorized, Video advertising, agencies, media, Russia

US mobile trends: Smartphone ownership passes 50% for first time

November 14, 2012

Smartphone penetration in the US has passed the 50% threshold for the first time, with apps and web browsing on the rise, according to new research.

Uncategorized Android, Apple, apps, comScore, content

Game begins affiliate marketing push

November 14, 2012

Embattled video game retailer GAME has consolidated its affiliate activity appointing global performance network, Affiliate Window as its sole partner.

Uncategorized apps, Christmas, content, global, marketing

IPC launches 34 magazines on Kindle Fire

November 14, 2012

Magazine publisher IPC Media has launched 34 brands on Amazon’s recently launched Kindle Fire.

Uncategorized Amazon, Apple, brands, media, sport
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