Among the new wave of mini 7-inch tablets, Apple’s iPad mini is best at creating purchase intent when browsing, according to a new study examining people’s eye movements when using the devices.
Right to reply: Companion devices- the future of Smart TV?
Even a year ago, the big question in the Smart TV market was connectivity – how to persuade users to use their interactive services. With empirical evidence suggesting that consumers are waking up to the content that can be accessed through their Smart TV’s and coming online, the question now becomes how do we take … [Read more…]
Facebook braces for mass share sale-will stocks plunge further?
Facebook is set to face its toughest test yet today, as its employees finally get the chance to sell their shares in the company- a move that could send its stock price tumbling further.
Daily Mail offers agencies £250,000 prize for driving print readers to online ads
Mail Newspapers is running a competition for media agencies, as the Daily Mail publisher looks to prove its print publications can drive sales online.
Christmas online shopping trends 2012: Mobile to account for 20% of £4.6bn sales
Online retailers are preparing for strong spending as the Christmas shopping peak approaches, with consumers forecast to spend £4.6bn online over the two weeks commencing 3rd and 10th December according to new research.
Guest comment: Direct .uk domain names – a new online home for British businesses?
Eleanor Bradley, Director of Operations for Nominet, the non-profit organisation responsible for managing the .uk domain space, explains a current proposal to launch direct.uk domains and how you can have your say on the future of the internet for British businesses
Video viral of the week: Charity challenges perceptions with ‘You Are Blind’ game
To raise awareness around the perception of blind people in Russia as helpless, charity association “The right to smile” together with the agency Hungry Boys, launched a project called Blind. See why it’s our viral of the week below…
US mobile trends: Smartphone ownership passes 50% for first time
Smartphone penetration in the US has passed the 50% threshold for the first time, with apps and web browsing on the rise, according to new research.
Game begins affiliate marketing push
Embattled video game retailer GAME has consolidated its affiliate activity appointing global performance network, Affiliate Window as its sole partner.
IPC launches 34 magazines on Kindle Fire
Magazine publisher IPC Media has launched 34 brands on Amazon’s recently launched Kindle Fire.