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Merkle expands data and analytics business in Scotland with new Aberdeen office

March 4, 2020
Merkle expands data and analytics business in Scotland with new Aberdeen office

Marketing technology firm Merkle has opened a dedicated office in Aberdeen to support the city’s economic growth.

Ads analytics, CRM, local, marketing, media

The most read about women online: Greta Thunberg, Angela Merkel and Megan Rapinoe top list

March 3, 2020

Ahead of International Women’s Day, Taboola conducted a global analysis of more than 100 women who made the headlines in 2019.

Content, Search Entertainment, Germany, global, India, Spain

Thunderhead launches AI tool for journey-driven engagement

March 3, 2020
Thunderhead launches AI tool for journey-driven engagement

Ad tech firm Thunderhead has launched a new suite of journey-based AI capabilities named ThunderBay.

Ads analytics, brands, marketing, technology

MediaCom partners with Luke Shires Marketing to innovate UK Theatre & Arts sector

March 3, 2020
MediaCom partners with Luke Shires Marketing to innovate UK Theatre & Arts sector

MediaCom UK’s The Entertainment Division (TED) has partnered with theatre and arts marketing company Luke Shires Marketing (LSM).

Ads, Content Entertainment, marketing, media, technology, UK

Smart ID: iProov provides biometric technology for Estonia’s digital identity programme

March 3, 2020

Secure authentication provider iProov has taken its technology live in Estonia’s state-certified digital identity programme.

Ads, Regulation Europe, global, government, security, smartphones

Highest paid YouTube influencers: The 7 year old earning over $70,000 per day

March 2, 2020
Highest paid YouTube influencers: The 7 year old earning over $70,000 per day

As YouTube influencers get more popular, new research reveals the highest paid social media stars on the platform.

Ads, Content, Video, Viral infographic, media, YouTube

Savoury pastry brand Higgidy appoints Kazoo to run its Pie Week PR campaign

March 2, 2020
Savoury pastry brand Higgidy appoints Kazoo to run its Pie Week PR campaign

Savoury pastry brand Higgidy, has appointed Kazoo Communications to run its Pie Week PR campaign this March.

Ads, FMCG digital marketing, FMCG digital marketing food and beverages marketing, media, Twitter, UK

Croatian media giant Styria picks Permutive for data management

March 2, 2020
Croatian media giant Styria picks Permutive for data management

Publisher focused ad tech firm Permutive has been appointed bythe largest media company in Croatia, Styria Croatia – part of the Styria Media Group – to increase its targetable inventory and drive personalised advertising.

Content advertising, content, Europe, Facebook, Google

Enterprises failing to adopt digital first strategies for global expansion

March 2, 2020

The majority of brands are still ignoring the benefits of a digital-first globalisation strategy, and instead focus their efforts on deploying a local sales team when entering new markets, according to new research.

Ads advertising, brands, content, global, local

Ex Ikea VP launches next gen AR start-up London Dynamics

February 28, 2020
Ex Ikea VP launches next gen AR start-up London Dynamics

Michael Valdsgaard, former head of digital transformation at IKEA, has used his keynote speech at Retail Without Borders to launch his latest venture: a high-tech immersive commerce solution provider, London Dynamics.

E-commerce, Mobile brands, demographics, ecommerce, global, marketing
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