O2 has chosen Microsoft Advertising to launch a ‘Life Unlocked’ campaign, in a deal that will see the creation of the first ever mobile industry ‘digital showroom’.

Apple has sacked the executive who lead its widely-criticised mobile maps program as part of an ongoing staff overhaul, according to a news report.

For the international marketer, China represents one of the largest digital audiences in the world. With over 550m now online, 400m connecting via mobile, and over 300m on social media in China, the digital audience is growing fast. This article looks at six key social networks in China.

Google has updated it cloud storage in Europe; dropping compute prices by 5% and storage prices by 20%.

Walmart has claimed that Thanksgiving day marked record sales for its website, with its revenues beginning to match Amazon.

Facebook’s rumoured ‘AdSense’ style external ad network could be taking shape , according to the latest news reports.

Live blogging at events boosts engagement with content by 300% according to new research into content marketing techniques with readers explaining what boosts content engagement. Here’s why…

The world’s financial troubles have put marketing departments under greater pressure to prove their worth. But are they rising to the challenge? While research shows that 80% of CEOs now mistrust the value of marketing work, a recent survey also found that fewer than 1 in 3 B2B companies properly measure ROI for marketing activity.

Microsoft is looking at expanding its retail outlets to the European market, after a trial run in the US, according to a news report.

Often perceived as a glamorous profession, the life of the entrepreneur is often fraught with stress and disappointment, according to a presentation from Mark Suster made earlier this month.