Top 3 tips: Marketing predictions for 2013

Following a year in which businesses seriously began to consider social as an integral part of their marketing strategy, an evolution in this direction will continue to further impact the marketing discipline into 2013. In 2012, marketers stopped talking about social as if it’s a fad and began exploring how best to integrate social media … [Read more…]

20 biggest marketing blunders of 2012

Everyone makes mistakes- but some mistakes are bigger than others. From Apple’s wonky maps to Yahoo’s boss being fired over alleged ‘fake CV claims’- this year saw plenty of high-profile digital disasters. As part of our 2012 review, Netimperative salutes those campaigns, companies and people that slipped up in spectacular fashion- providing ample warning to … [Read more…]