Volvic has launched a new campaign seeking talented bloggers, photographers and social media ‘addicts’ to form ‘Team Volcanicity’ and represent the brand online.

Back in the summer of 2012, Heinz promoted its new ‘Five Beanz’ range via a Facebook quiz offering the chance to win one of the five beans with their name engraved on it.

Going beyond the usual ‘like us a we’ll give you a discount’ tactic of many brands, Heineken offered to inflate one green balloon in its office for every new ‘like’ it got on its Brazilian fan page. The simple execution proved to be incredibly effective- gaining thousands fans in just one day.

Google is considering developing a ring that consumers can use to identify themselves securely online, as an alternative to passwords.

Facebook’s new Graph Search lets users sift through the vast connections they have with fellow social networkers – including brand pages – to find relevant information to them. While brands and advertisers are still figuring out how this will affect them, Helen Crowley, Managing Director at Alchemy Social – an Experian company looks at what … [Read more…]

In a landmark copyright judgment, a US judge has ruled that two major news outlets infringed on the copyrights of a twitter user for publishing their photos without permission.

As Lance Armstrong falls from grace (and Nike’s sponsorship roster), another controversial sporting figure has made a return to the sports brand’s video ads. Tiger Woods battles Rory McIlroy in this humourous golfing tee-off where ‘no cup is safe’. See why it’s our video viral of the week below…

Microsoft has updated its Bing social sidebar to add more results from Facebook timelines, following the launch of the social network’s new ‘graph search’ tool.

Social media data firm Janrain has secured $33m in funding from a number of investors, as it looks to boost social login tools for clients including Philips, Channel 4, Dr Pepper Snapple Group and Mattel.

Food brand Dr Oetker has teamed with Coupons.com to run a new campaign to promote its Chicago Town pizza’a both on-pack on online.