UK businesses spent more than £2.5M on online creative and marketing freelancers in 2012, with content writing and graphic design featuring gthe the top 10 skills required by businesses, according to new data.

Google‘s “Enhanced Campaigns”, will prove a challenge to advertisers, the biggest being that of how third party tracking solutions can integrate into it. As it currently stands, advertisers could be forgiven for thinking Google is upping its game against third party tracking solutions and trying to create a system whereby any solution outside of Google’s … [Read more…]

Just 11% of corporate social media ad budgets in the US are targeting blogs and influencers online, where 86% of their key influencers are found, according to new research.

Netflix has taken the web by storm with its new ‘cultural manifesto’, hailed by Facebook COO Sheryl Sandberg as “the most important document to ever come out of Silicone Valey”.

Yahoo! has struck a deal with Google to allow its mobile and display ads to appear on a selection of its websites, but not AdWords search ads.

Dell is planning to release a 3.5 inch PC that plugs into a web connected TV or computer monitor, in the latest example of cloud computing.

Microsoft’s upcoming Xbox 720 console could require an internet connection to fully function, according to a news report.

HMV is to close 66 stores across the UK, in a cost cutting drive to keep the entertainment retailer trading.

Google has revamped its hugely popular search advertising system AdWords with ‘Enhanced Campaigns’, letting advertisers target people by ‘situation’ rather than device.

Facebook will start revealing which ads have been behaviourally targeted to users on the social network, in a bid to ease privacy fears.