Video case study: Pokemon gets 25m views with first Super Bowl ad
In its Super Bowl debut back in February 2016, Pokemon scored big on YouTube and pre-game hype, paving the way for its hugely popular Pokemon Go! augmented reality game.
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John Lewis Christmas ad 2016: Retailer embraces VR and Snapchat for “Buster” viral
The John Lewis Christmas advert has become a major milestone in the festive calender, and this year the UK department store premiered its video on YouTube- a feel good tale starring a boxer dog called Buster.
Snapchat adds selfie effects to anything with ‘World Lenses’ tool
Snapchat has launched a ‘World Lenses’ tool for its app that adds Augmented Reality (AR) effects for the rear camera, expanding the feature beyond the selfie for the first time.
Social media case study: ‘Justino’ film wins Christmas for Spanish Lottery
Forget John Lewis – the real winner of Christmas 2015 was this campaign for Spanish lottery firm Loterias y Apuestas del Estado. The Pixar-style ‘Justino’ film captured hearts while an engaging social media campaign built anticipation in the run up to the high-profile Christmas lottery draw- increasing spend to an astonishing €55 per person.
Video case study: Toyota USA makes 100,000 versions of same Facebook ad
Car maker Toyota worked with agency Saatchi & Saatchi LA to take its digital marketing up a gear by creating 100,000 video adverts for its new RAV4 Hybrid campaign, each personalised to the Facebook viewers taste.
Case study: Coverfox.com targets forgetful drivers with interactive campaign
Indian insurance firm Coverfox intercepted YouTube for several days and continued with their message until people renewed their insurance. This case study looks at how the firm made smart and fun use of retargeting that was far more effective than a simple email reminder.
Gamification case study: Budget Direct offers virtual ride with ‘Captain Risky’
Australian insurance firm Budget Direct worked with 303 MullenLowe in Sydney to create a virtual ad-within-an-ad for which gives audiences the chance to ride with Captain Risky as he performs a spectacular double helix jump stunt. This case study looks at how the VR venture got viewers sharing in droves.
Video marketing case study: Volvo tests tough truck by putting a child at the wheel
Volvo’s FMX truck is the toughest they’ve ever built, so the brand demonstrated its durability by letting a child rag one around an obstacle course, getting over 11m YouTube views in the process.
The 4 content sharing hotspots of Christmas: A goldmine for marketers
On the eve of John Lewis’ Xmas ad launch, a new study reveals 4 key “hotspots” of Christmas-related content sharing online and how marketers can tap into it to fuel sales.
Case study: Gillette hijacks search engines with “Ask Dad” campaign
Most teenagers search the internet to find instructions for tasks like tying a tie, shaving or asking a girl out, but a video series from P&G’s Gillette showed how powerful getting a father’s advice in person can be- getting 6 million YouTube views in the process.