In part one of a two-part series, Mark Blair, VP of EMEA at Brightcove, explores the unique value of live streaming video, how to use it to communicate with external audiences and how it can the benefit your business.
When it comes to marketing, few companies do it better than Apple. But what can we learn from this electronic giant? This new inforaphic from The Website Group presents some of the top marketing techniques that Apple has used to build one of the most well-known brands in the world.
British Airways is releasing a new flight safety video featuring some of Britain’s most notable faces, in partnership with Comic Relief. See why it’s our video viral of the week below…
Video ads can last longer than 90 seconds, provided they are engaging, according to a new report that aims to dispel some popular video ad myths.
Air New Zealand has become famous for its big budget safety videos that go viral on the internet, but it’s latest is its most ambitious yet. See why it’s our video viral of the week below…
Psy’s ‘Gangnam Style’ is no longer the most-watched video on YouTube, after spending five years in the top spot, according to official stats.
From Ridley Scott’s ground-breaking 1984 Super Bowl commercial to the dancing iPod silhouettes, Apple has made some iconic ads over the decades. It’s latest iPhone 7 campaign aims big with an emotional campaign called ‘The Archives’.
Phil Lloyd, Chief Customer Officer of Snatch discusses how brands are starting up a different kind of relationship with millennials where they take the lead.
Is Cannes Lions becoming too big for its own good? As the festival closes for another year, ad giant Publicis Groupe shocked the marketing world by declaring it would pull out of the event next year.
Diversity was a key topic as this year’s Cannes Lions Festival, with Unilever chief marketing and communications officer Keith Weed leading the way with an “#unsterotype” initiative and warnings about how brands need to avoid association with extremist content online.