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Viral

Video viral of the week: Security team hack into family’s Alexa

August 10, 2018

As one of the most dominant smart devices on the market, do we really know what, and who, we’re welcoming into our homes when purchasing a secondhand Amazon Echo? In this video, online security experts vpnMentor investigated the accessibility of Amazon Echo by hacking into one unsuspecting family’s device – highlighting how easily it could … [Read more…]

E-commerce, News, Regulation, Video, Viral Amazon, global, Samsung, security, technology

Mars pulls all ads from YouTube amid drill music controversy

August 7, 2018

Mars has removed all advertising from YouTube after the confectionery firm’s ads appeared alongside drill music videos on the streaming platform, which have been linked to violent crime in London.

Ads, Content, News, Regulation, Video, Viral advertising, agencies, brands, content, Google

Social TV trends: Love Island’s official partners aren’t the only winners

August 7, 2018

ITV’s Love Island was the reality show success story of the summer. New research uncovers which brands benefited from the TV series, indicating that official sponsorship was not the only route to success.

Ads, Content, Mobile, News, Social, Video, Viral brands, content, marketing, media, Twitter

Hate content ban: YouTube, Facebook, Spotify and Apple clamp down on Infowars host

August 7, 2018

Online media giants including Google and Facebook are to restrict content from Alex Jones, a right wing political pundit, and his blog Infowars, for breaching their guidelines in a move against “hate content”.

Content, Regulation, Social, Video, Viral Apple, apps, content, Facebook, global

Influencer marketing trends: 47% of consumers fatigued by repetitive influencers

August 6, 2018

The repetitive nature of content (47%) and dipping quality (23%) are now top customer concerns around influencer marketing, spurring moves by the likes of Snapchat to create more informal relationships between brand and influencer ahead of Q2 earnings next week.

Content, Mobile, Social, Video, Viral brands, content, Europe, Germany, marketing

News app trends: Top 10 breaking news stories of 2018 (so far)

August 2, 2018

The birth of the royal baby was the story which most resonated with the UK public in the first half of 2018, according to new research looking at push notifications sent on each day by UK news and media apps.

Content, Mobile, News, Viral advertising, analytics, apps, media, smartphones

Brexit: Facebook finally reveals targeted ‘Vote Leave’ ads

July 27, 2018

The targeted campaign adverts used by the Leave campaign in the Brexit referendum have been revealed by Facebook.

Ads, Content, News, Regulation, Social, Viral advertising, Europe, Facebook, France, images

Love Island: Wes and Meg win online popularity contest

July 27, 2018

Love Island contestants Dani and Jack may appear to be fan favourites, but Wes and Megan are actually the most popular islanders when it comes to online page views, according to research from Taboola.

News, Social, Video, Viral advertising, content

Love Island fans spend more time on the TV show’s app than on Facebook, Whatsapp or Twitter

July 26, 2018

ITV reality show Love Island has been the TV hit of the summer, and new research indicates that its fans are more loyal the the shows official app than major social networks.

Content, Mobile, Social, Video, Viral BBC, content, Facebook, marketing, Twitter

Instagram rich list: Kylie Jenner claims to spot

July 26, 2018

Reality TV star Kylie Jenner has been named the highest earner on an Instagram rich list, estimated to make $1m (£760,000) per sponsored post.

Mobile, News, Social, Viral media
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