Viral Archives

Viral of the year: Tourism Australia creates spoof Crocodile Dundee sequel

December 3, 2018

It was casting choice that baffled the world: US comedy favourite Danny McBride playing the son of Mick “Crocodile” Dundee in a reboot of that the iconic 80’s film. But it was all an elaborate hoax to promote Australian Toursim.

Viral of the year: Adidas creates 30,000 personalised videos for marathon runners

December 3, 2018

This technological feat from Adidas saw the sportswear brand utilise the 30,000 runners of the Boston Marathon to create personalised videos of its participants to promote its latest running apparel.

Viral of the year: Doritos and Mountain Dew team up for celebrity rap battle

December 3, 2018

Pepsico-owned brands Doritos and Mountain Dew combined forces to issue a creative ad that aired during the Super Bowl which combined a social media hashtag campaign with celebrity power as Morgan Freeman and Peter Dinklage faced off in a lip-sync rap battle.

Viral of the year: Tide responds to Pod eating challenge’ controversy

December 3, 2018

One of the worst (and most dangerous) viral trends of the Year was the Tide Pod challenge featured people making videos of biting or eating the extremely hazardous detergent pods. The P&G- owned laundry brand responded with this short video featuring a well-known NFL star to set the record straight.

Viral of the year: Alexa loses her voice (and gets celebrity ones)

December 3, 2018

Amazon caught the spotlight at this year’s Super Bowl with a star-studded ad and social media campaign where its Echo smart speak lost its familiar voice, only to be replaced by celebrities.

Best Christmas ads of 2018: Iceland beats John Lewis for social buzz (but not YouTube views)

November 28, 2018

Following a bumper month of discussion and festive spirit around the UK’s top Christmas ads, social media marketing firm Socialbakers have compiled league tables showing which brands are winning the Christmas Ad War across Facebook, Twitter, and YouTube.

Viral

Viral of the year: Tourism Australia creates spoof Crocodile Dundee sequel

Viral of the year: Tide responds to Pod eating challenge’ controversy

Viral of the year: Alexa loses her voice (and gets celebrity ones)

The wrong man: Twitter recruits ‘John Lewis’ to star in Christmas campaign

John Lewis changes tune with Elton John Christmas ad