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Viral

European digital advertising sees fastest growth since 2011- IAB

June 7, 2019

European digital advertising grew 13.9% in 2018 to €55.1bn, driven by strong growth in video, mobile and social spend.

Ads, Content, Mobile, News, Search, Video, Viral advertising, Entertainment, Europe, France, Germany

D&AD winner: Libresse embraces female taboos with ‘Viva La Vulva’

June 7, 2019

This taboo-breaking campaign from Libresse (Essity FemCare brand in the Nordics, known as Bodyform in the UK) celebrated female genitalia in all its forms, fighting against myths, insecurities and stereotypes that women face every day.

Ads, Content, News, Social, Video, Viral global, images, media, UK, YouTube

D&AD Winner: NYT follows up ‘Truth’ campaign to focus on climate change

June 3, 2019

The New York Times launched a new ad on climate change, featuring reporting from correspondent Nicholas Casey and photography from Josh Haner, as part of its ‘The Truth Is Worth It’ brand campaign.

Ads, Content, Video, Viral global, media

D&AD winner: How Nike gambled with politics for a big win

June 3, 2019

Last year, Nike courted controversy by working with NFL star Colin Kaepernick who famously kneeled during the national anthem in protest at police brutality towards black people. The ad earned praise, but also criticism (even from the US president himself). But did the gamble pay off for the brand?

Ads, Content, Video, Viral images, marketing, media, sport, Twitter

Pet decision making: Greenies ad shows pet dilemmas

May 31, 2019

Dog dental treat brand Greenies has launched a new campaign highlighting the debatable decisions dogs sometime make.

Ads, Content, Video, Viral content

VR film helping people with dementia wins new D&AD award

May 23, 2019

The Wayback, a series of VR films created for elderly people with Dementia, featuring positive moments from the past to trigger memories and spark precious conversations with carers and loved ones, has won a prize in a new category at the D&AD awards.

Ads, Content, Mobile, Video, Viral Facebook, media

TV remains largest UK advertising channel for automotive brands

May 20, 2019

TV remains the largest UK advertising channel for automotive brands, with a 6% rise in advertising spend in the 52 weeks to end of February 2019 in comparison to the previous year, according to new data.

Ads, Content, Mobile, News, Social, Video, Viral advertising, brands, media, UK

Game of Thrones finale: IKEA claims the TV ad Throne

May 17, 2019

With the last ever Game of Thrones episode to hit screens this weekend, new research reveals Ikea, O2 and BT TV ads have been best at generating social buzz around the show.

Ads, Content, News, Social, Viral advertising, brands, content, Entertainment, marketing

Spoiler Alert! The Game of Thrones effect- what makes it so popular? [INFOGRAPHIC]

May 15, 2019

The highest rated episodes according to IMDb also happen to be when major characters die or there is an epic battle scene, according to new research.

Content, News, Social, Viral advertising, infographic, media, Travel

YouTube uses AI to help advertisers edit video for short form content

May 14, 2019

YouTube has unveiled its latest editing tool which aims to help advertisers optimise their content for mobile audiences.

Ads, Content, Mobile, News, Video, Viral content, video, YouTube
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