Video ad technology company Tremor Video has formed an international partnership with digital performance company DoubleVerify to reduce online ad fraud by eliminating machine or bot-based impressions from campaigns.
With a staggering 90% of the world’s data created in the last two years alone, it’s little surprise that advertisers are turning to automated trading platforms to make sense of the flood of consumer data- but jargon and lack of knowledge still hampers industry growth. As one of the biggest players in the ‘big data’ … [Read more…]
Facebook has teamed up with Nielsen to monitor how its users watch TV via their mobile devices in the US, as the social network continues to ramp up its appeal to mobile advertisers.
Apple and IBM, have announced a “landmark partnership” that will see there former rivals team up to develop business apps that will link IBM’s big data capabilities to Apple’s consumer friendly iPads and iPhones.
Consumers only actually have five ‘Best Friend Brand’ companies, from which we’ll repeatedly open emails and buy products from.
US software giant Microsoft is reportedly planning massive job cuts following its takeover of Nokia.
Programmatic advertising is growing and real-time bidding is now being used far beyond traditional display advertising, according to new global research.
Yahoo has posted disappointing quarterly earnings, with quarterly profit $272.6 m, down from $335m a year earlier, as the web giant keeps a slice of Chinese ecommerce giant Alibaba ahead of its IPO.
One of the first major moves from Google’s healthcare team will create an always-on patient monitoring service for diabetics, unlocking new types of communication channels for brands and pharmaceutical marketers.
The studio behind Simon’s Cat has raised £88,000 to produce a special episode of the hugely popular YouTube cartoon.