Twitter plans targeted ads for ‘logged out’ audience
Twitter is exploring ways it can monetise the “hundreds of millions” of visitors to its platform that are not logged-in.
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P&G to sell 100 brands in cost-cutting drive
P&G is to sell more than half of its brands as the FMCG giant behind Gillette, Pampers, Old Spice and Tide looks to focus on its core brands in a cost cutting shift to “more efficient digital media”.
Simon’s Cat breaks crowdfunding record
The Simon’s Cat campaign on Indieogo has smashed UK crowdfunding records by successfully raising more than £284,000 / $478,000 to produce their first ever broadcast-length colour film.
Broadcast giant RTL invests in programmatic video ad platform SpotXchange
European broadcasting giant RTL, owner of American Idol, Got Talent and X Factor, has bought a 65% stake in online video platform SpotExchange, paying $144m to expand further into programmatic ads.
Top digital marketing tips: The do’s and don’ts of launching a website overseas
Albert Pusch, head of marketing at FACT-Finder, offers advice on the do’s and don’ts when it comes to launching a website in overseas markets.
Adidas boosts World Cup sponsorship with cross platform display ads
To reinforce its World Cup sponsorship, Adidas worked with InSkin Media to run this World Cup display campaign optimised to get the most from desktop and tablet publishing sites.
TV-like buying dominates online video deals- report
Almost all online video advertisers in the UK are buying their ad in a TV-like way, indicating the cost-per-action model is no longer working for video advertisers, according to new research.
12 big data myths busted (Infographic)
Big data has quickly established itself as key to enabling the next great leaps in marketing evolution, but the industry is hampered buy a lack of take-up as myths about its pros and cons persist. The DMA Data Council has teamed with a panel of practitioners from the Email, Mobile & Connected and Social Media … [Read more…]
Top tips: Maintaining a cohesive brand story in the digital world
Jordan Kretchmer, founder and CEO, Livefyre – a social engagement platform used by media companies and brands to integrate real-time social content and conversations into their websites, mobile apps, and advertisements.
Guest comment: Can the CMO and CIO merge islands?
The roles of the CIO and CMO have more overlap than ever before. Emily Riley, Chief Operating Officer, Ghostery Inc, looks at why marketing and technology chiefs need to work closer together in the future.