US web trends: App use overtaking desktop and web browsing
Most Americans are more likely to access digital media via apps rather than through traditional desktop or mobile web surfing, according to new research.
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New Zealand social trends: What brands are succeeding on Facebook?
Social media usage is now standard practice in our daily lives with 80% of online New Zealanders using these sites each month, according to new research from Nielsen.
US app engagement trends: iPhone still trumps Android
iPhone users in the US earn more and spend more time on apps than their Android counterparts, according to new research.
Facebook lets advertisers appear more often in timeline
Facebook has raised the frequency cap on ads, letting brands appear twice as often in its users’ timelines, as the social network continues to steer brands towards paid ads.
Personalised marketing boosts customer loyalty- survey
Personalised marketing has a big impact on brand loyalty and customer retention, but the practice remains hard to implement, according to new survey of marketers.
SoundCloud debuts ads to fund musicians
Soundcloud has introduced a new ad system, as its looks to woo musicians and labels to its music streaming platform.
The Huffington Post launches in India
The Huffington Post has teamed up with The Times of India Group, India’s largest media conglomerate, to launch an Indian edition of online news and entertainment publication.
Video viral of the week: Axe encorages men to embrace weekdays
Axe has launched a new digital campaign designed to remind men that fragrances are not just for special occasions, as the Unilever body spray brand encourages their core audience of young males to embrace weekdays.
eBay UK turns 15: From auction house to retail giant
eBay launched in the UK back in 1999, evolving into a market place for business sellers, leading high street retailers and UK exporters – hitting three billion sales worth £65bn on its 15th birthday.
Vine opens up to other video apps
Six second video platform Vine will now let users upload video clips created elsewhere, as the Twitter-owned firm looks to boost the usability of its app.