Google tests home delivery drones with ‘Project Wing’
Google is exploring the potential for self-flying aircraft, as the internet giant looks to rival Amazon in the future home delivery technology.
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Snapchat valued at $10bn after funding boost
Snapchat is now worth a huge $10bn after a fresh round of funding, as the self-destructing photo app continues to thrive despite making virtually no money.
Robot brain ‘learns from the internet’
Artificial intelligence took another step forward this week, with the unveileing of a robot brain that learns to deal with new problems by accessing the cloud.
Search case study: AdWords helps improve order rate at butchers by 50%
Scottish butcher’s Macbeths revamped its keyword strategy last summer and saw a large jump in our sales and ROI, increasing order rate by 50% in one year. This case study looks at how a local business can use paid search to beef up both sales and customer numbers.
Search case study: Photobox gets better search ROI with Bing Ads
In May 2013, Photobox worked with Bing ads to boost the online digital photo service’s online presence. This case study looks at how the firm achieved 25% lower costs than expected- boosting efficiency and winning customers as a result.
Amazon ditches Google AdWords for own ‘sponsored links’
Amazon is working on its own online ad platform, as the online retailer looks to utilise its massive amounts of user data to serve ads relevant to their buying habits, in a bid to challenge Google’s dominance in the display sector.
Facebook to send ads based on users mobile connection speed
Facebook is testing a new tool called ‘bandwidth targeting’ letting advertisers send ads based on the quality of a user’s network connection, moderating type of ad to whether a user is on a 2G, 3G or 4G.
Chinese web giants team up for $813m ecommerce deal
Chinese entertainment firm Dalian Wanda (owner of the AMC cinema chain) is reportedly set to make a massive move into ecommerce via a partnership with Tencent and Baidu.
Top tips: Digital customer experience – Capturing the right customer insights
Capturing customer feedback online can provide valuable insights that can be missed by typical analytics software. Udesh Jadnanansing, Managing Partner at Mopinion, offers a guide to getting customers to give their feedback online- and the right questions to ask.
WhatsApp biggest chat app in world with 600m users
WhatsApp’s user-base has now been increased to 600 million, as the Facebook-owned chatapp stroms ahead of LINE and WeChat as the most popular chat app in the world.