Nearly half of teens using Snapchat
Nearly half of all teens aged 16-19 are using snapchat across a number of major western markets, according to new research.
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Top tips: Digital word of mouth- Marketing’s most important strategy
Getting a customer to recommend your brand online is like gold dust to any marketer- but how can this be achieved? Matthew Robinson, Marketing Communications Manager at Acxiom, looks at the D-WoM strategy (Digital Word of Mouth), exploring what this concept is, why it is so important and also highlight ways that marketers can start … [Read more…]
Soundcheque CEO goes blind for charity
The CEO of online music licensing site Soundcheque will be become voluntarily blind for one week leading up to World Sight Day on October 9.
Microsoft to buy Minecraft for £2bn?
Microsoft is reportedly in discussions to buy Mojang, the Swedish games studio behind the multimillion-selling building game, Minecraft.
Ad blocking on the rise globally- 5% now censor ads with software
Nearly 5% of all global internet users now use adblocking software, following a 69% surge in installations over the past 12 months, according to a new report.
Apple, Samsung or Nokia? What your mobile brand says about you
iPhone fans are more likely to be into Brad Pitt, BMWs and skiing holidays, while Samsung users prefer Robert Downey Jr.,Nissan and luxury breaks, according to a new customer survey.
Right to reply: Can Twitter’s ‘Buy it Now’ button match customer expectations?
This week saw Twitter enter the world of e-commerce with a new ‘buy’ button- a new function that will sit inside a tweet and allow users to purchase an item directly from that message. Neil Kinson, vice president EMEA, Redwood Software looks at how process automation will be the key for Twitter to ensure a … [Read more…]
Right to reply: Can Apple’s new iPhone crack emerging markets?
Following the launch of the new iPhone yesterday evening, Marco Veremis , CEO and founder of Upstream, considers the strength of the iPhone’s newest features within the emerging markets, a difficult sector which will be a vital one for Apple to crack over the coming years.
Viacom’s £450m Channel 5 deal gets green light
Viacom has completed its £450m acquisition of Channel 5 from Northern & Shell Media Group, announcing the first programmes to be commissioned under the new deal.
Right to reply: Do brands need to make their apps Apple Watch compatible?
The Apple Watch is the first new product line for the company since the iPad in 2010. Sam Clark, CEO of Conjure, a company that specialises in developing apps for emerging technology platforms—including wearables—looks at why brands need to consider making their existing apps for friendly towards smart watch users.