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Guest comment: Online advertising: Hiding behind technology or delivering transparency?

December 7, 2010

When it comes to transparent online marketing, just counting the clcikthroughs isn’t enough. Stuart Colman, Managing Director UK, AudienceScience explains why is how you interpret and integrate the consumer data that really counts…

Uncategorized advertising, agencies, brands, marketing, technology

Last.fm narrows losses as ad revenues climb

December 7, 2010

Online music service Last.fm has dramatically narrowed its pre-tax loss, announcing a £2.8m loss for last year, compared to a £17m loss the previous year.

Uncategorized advertising, music, UK

Consumers ‘waiting for last minute Xmas bargains’

December 7, 2010

Only 20% of Brits plan on using the Internet to shop this year, as opposed to nearly double that on the high street, suggesting that consumers are waiting for last minute bargains and are not willing to risk gifts being posted and not arriving in time for Christmas, according to new research.

Uncategorized Christmas

Top 10 selling Xmas gifts on Play

December 7, 2010

This year’s Christmas winners- Play.com reveals the most popular gifts so far this year.

Uncategorized Apple, Christmas, Travel

Only 1 in 4 UK fashion shops have transactional mobile site

December 7, 2010

Only 23 percent of UK’s top 57 fashion retailers have a transactional mobile site or application, according to new research.

Search, Uncategorized Christmas, marketing, mobile internet, retail

Britain becoming nation of ‘online-a-holics’

December 7, 2010

On average Britons will spend 16 minutes each night socially networking with pals between the sheets on Facebook, with the peak chatting time being 9.45pm, according to new research.

Uncategorized Christmas, Facebook, music, Twitter

Recruitment and marketing firms ‘have most fun at office Xmas parties’

December 7, 2010

Recruitment and marketing departments enjoy their office Christmas parties more than any other group, according to a new survey.

Uncategorized Christmas, Facebook, marketing, retail, Travel

Shazam surpasses 100 million users as firm ‘goes beyond music’

December 7, 2010

Mobile music discovery tool Shazam has passed the major milestone of 100 million users.

Uncategorized advertising, brands, content, global, marketing

Research roundup: 6th December 2010

December 6, 2010

This month’s latest trends in digital: Household spending falls for first time in 10 years | Smartphones drive mobile adult content | Personal navigation on the rise | Customer support | Economic cyber terror | Indian mobile data | Global spam trends | Xmas greeting cards | Festive fraudsters

Uncategorized advertising, apps, Brazil, broadband, China

AOL ‘mulls break up, then merger with Yahoo’

December 6, 2010

AOL is actively exploring a breakup involving a complicated series of transactions that may lead to a merger with Yahoo, according to a news report.

Uncategorized AOL, media, Yahoo
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