Social media gaffes are all too common these days, but can be extra harmful once a brand is concerned. Tynicka Battle at ThinkTank Digital (Lady Gaga’s former digital agency of record) offers 5 tips to keep Twitter working for you, rather than against you.
This week Ofcom announced a new framework for mobile phone pricing that will force operators to radically reduce the cost of calls between networks. Here are the details and why they matter to digital marketers…
Microsoft, Facebook and Verizon were the top three most referenced technology brands in February, in terms of popular press releases, according to new research.
Microsoft, Facebook and Verizon were the top three most referenced technology brands in February, in terms of popular press releases, according to new research.
TV advertising campaigns can cause up to an 80 percent increase in brand searches, according to research by performance marketing specialist, Efficient Frontier.
London based Just-Eat, the world’s largest takeaway ordering service, today announced the closure of a financing round of $48m co-led by two leading venture capitalists, Greylock Partners and Redpoint Ventures, with substantial support from existing investor Index Ventures.
Microsoft has finally launched its latest Internet Explorer 9, available for Windows 7 and Vista… but not XP. Ovum principal analyst Richard Edwards asks if Microsoft have alienated their core market or are they going after a new one on mobile?
Hot at its heels of an algorithm update to combat duplicate content last month, Google has followed up with “Panda”, another algorithm change that hits purveyors of “low quality content.” To avoid being slammed with little or no warning, search marketing firm Greenlight is urging businesses to take the necessary steps now to ensure their … [Read more…]
Leo Burnett, part of the Publicis Groupe has bought digital agency Airlock for an undisclosed sum.
The London 2012 Olympic ticketing website is ‘75% good for 75% of applicants’ reveals user experience agency Foolproof in an extensive review conducted on the first day of tickets being made available.