UK royal wedding streamed live on YouTube
Palace officials will offer live streaming of the April 29 royal wedding between Prince William and Kate Middleton on the royal channel on YouTube.
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Social music gaming platform debuts on Facebook
Social music gaming company MXP4 has begun testing Bopler Games, a social music gaming application for Facebook.
LoveFilm to stream Disney films for first time
LOVEFiLM and The Walt Disney Company UK & Ireland have signed a Transactional Video on Demand (TVOD) and Subscription Video on Demand (SVOD) feature film streaming deal, which sees LOVEFiLM become Disney’s first major partner in UK SVOD outside of the Pay TV window.
Cookies, online ad regulation and the ‘you’ve been targeted button’
Latest news on the cookie saga comes from UK Communications Minister Ed Vaizey who is pushing for a two-tier approach to the new EU regulations on the use of cookies in online marketing. They’re looking at working with browser manufacturers to get one-click approval for cookie downloads, while pushing the ad industry to group together … [Read more…]
IPA Bellwether: Marketing budgets cut, online looking strong
The latest quarterly attitude tracker from the UK’s Institute of Practitioners in Advertising finds 25% of marketing executives suffering budget cuts in Q1, and close to 40% more pessimistic than in the previous quarter. There’s a sprinkling of good news about the marketing industry, but it’s clear that ROI and cutting overheads is high on … [Read more…]
Online video audiences: Over 4bn video ad views a month in the US alone
ComScore’s latest US audience tracker is releasing some big numbers. A massive 4.3bn online video ads were watched by online audiences in the US this March. YouTube continues to dominate video viewing, but Hulu is climbing steeply with 1.2bn impressions and a penetration into 9% of US households. More on who is watching what…
Retailers ‘must look beyond just Facebook for social commerce’
Top retailers in the UK have on average 10 times more unique users on their websites in one month than they do overall global likes on their main Facebook pages, according to new findings.
Online retailers ‘suffer costly website performance failures in 2011’
The UK’s top e-tailers suffered costly periods of downtime and poor download speeds during the first quarter of 2011, according to a new study.
EXCLUSIVE: There’s no such thing as a launch ‘exclusive’
In today’s media saturated world, is there really a benefit to ‘exclusive’ offers anymore? Farhad Divecha, Director at AccuraCast,explains why there’s no longer any such thing as an ‘exclusive’, and what can be done instead to make an online launch a success.
UK online retail sector enjoys ‘strongest growth in 3 Years’
As the high street reports the worst drop in sales for 15 years, the latest figures from the IMRG Capgemini e-Retail Sales Index reveal that online sales are bucking the trend by recording continued growth.