Mediacom partners Aurasma to bring augmented Reality campaigns to big brands
Media agency MediaCom has partnered with augmented reality platform Aurasma to give advertisers access to high tech mobile and tablet campaigns.
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William Hill bets on the Italian online market
William Hill has confirmed their plans to enter the Italian online market, as the UK-based bookmaker expands further overseas.
Improve Digital lets publishers build their own online ad exchange
Improve Digital has launched a tool that enables publishers to build their own ad exchange.
Facebook cost-per-click ads up 22%
Demand for Facebook’s cost-per-click (CPC) ad format increased by 22 percent in the second quarter of 2011, according to new research.
1.5m UK jobs in online retail by 2015- IMRG
An estimated 1.5 million UK staff will work within the e-commerce industry within the next four years according to new research from IMRG and eDigitalResearch.
Top 10 holiday sites for search visibility: Brits seek ‘cheap holidays’ online
Thomson is the most visible holiday site on natural search in the Uk, while Icelooly has the most reach on paid search, according to new research.
Virgin Atlantic overtakes British Airways in travel website usability
As the possibility of industrial strike action looms over its customers this summer, Virgin Atlantic is faring better online, making significant improvements to its website and mobile app to replace its strike-hit competitor, British Airways, at the top of the travel website usability stakes, according to a new study.
Google debuts 'What Do You Love' search tool
Google has launched a tool that searches the internet for blogs, pictures, videos, and more based on the answer to the question “What do you love?”
Google debuts ‘What Do You Love’ search tool
Google has launched a tool that searches the internet for blogs, pictures, videos, and more based on the answer to the question “What do you love?”
Right to reply: Bounty flash sales site crash –lessons to be learned
UK parenting website Bounty planned to launch its first ever flash sale in association with Kiddicare this week. Members were promised at least 75% off products for five days, by quoting a special code. But by Monday evening Bounty was tweeting its apologies as ‘unmanageable interest levels’ had crashed the site and forced it to … [Read more…]