Companies ‘struggling to measure social and mobile success’
The growth of the mobile channel fuelled by smartphones and tablets is the single most important trend affecting digital marketers, according to a new report.
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European marketers failing to mix social media and email
Whilst the vast majority (75%) of marketers are aware that they can integrate email and social media, only a third are actually doing so, according to new research.
The rise of ‘social TV’- 4 digital media trends for 2016
Social Participation TV (S P-TV) will drive interactive behaviour to generate $2.9bn globally by 2016, according to a new report looking into the converging worlds of mobile devices, social media and interactive TV platforms.
Right to reply: O2 say no shame in self-gratification
O2’s new app Priority Moments launched this week, to rave reviews. The problem was, many of these reviews were from O2 employees, posted before the app went live. Justin Schamotta from Choose looks at the dangers of dabbling in the dark side of online reputation management…
Top tips: The key to unlocking successful results with lifecycle marketing
Keeping customers is often more lucrative than couting new ones- and email is an effective tool to achieve this. Kara Trivunovic, Senior Director of Strategic Services, StrongMail looks at how businesses can adopt lifecycle marketing to improve subscriber engagement and campaign performance.
AVG debuts MultiMe- one-stop tool to manage ‘digital life’
AVG Technologies has launched MultiMi, a dashboard for consumers to manage files, e-mail, social media and cloud contentfrom a single platform.
Right to reply: Retailers can’t afford to ignore mobile
The British Retail Consortium this week revealed that mobile retail searches are up 216 % on last year. Simon Walker of Stibo Systems argues why retailers can’t ignore mobile commerce any more.
80% of shoppers say the best deals are found online
The best shopping deals are found online according to 80% of people, new research from Shopping.com has revealed.
SupersonicAds gets £2.6m funding boost for in-game ads
SupersonicAds, an in-game advertising platform using virtual currency, is announcing its first institutional funding round of $4.2 million (£2.6M) led by Greylock Partners.
Ixxus debuts social content platform for Alfresco clients
Information management firm Ixxus has launched of its Social Content Platform for users of the Alfresco Enterprise Content Management (ECM) system.