Horrible Histories gets virtual world
The popular Horrible Histories books and TV series have been brought to life in a new virtual world, created for Scholastic by social media agency, Yomego.
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Brands missing a trick with mobile credits?
Mobile transaction platform OpenMarket has released an industry whitepaper examining how mobile payments can be a valuable way of increasing consumer engagement and loyalty.
Top tips: Countdown to Christmas- maximising email marketing revenue this festive season
Marketing solutions firm Responsys has launched the 2011 Retail Email Guide to the Holiday Season, offering tips on getting the most out of email marketing in the run up to Christmas.
Hotwire launches PR-based affiliate network
Communications consultancy Hotwire has launched an enhanced global affiliate network incorporating Active PR (Middle East), East Side Consulting (Eastern Europe), Influencer PR (China), Nordic PR (The Nordics), Rice Communications (SE Asia) and Six Degrees PR (India).
Mobile networks face rising delivery costs
Mobile network operators (MNOs) must explore means of addressing data delivery costs and inefficiencies in base station operations if their networks are to remain economically viable, a new report from Juniper Research has found.
UK riots: Blackberry hit by hackers after helping police
Blackberry phone maker Research in Motion is cooperating with UK police following the riots in UK, and is facing threats from a hacking group as a result.
Right to reply: What does .brand mean for marketers?
The governing body for Internet domain names, ICANN, is freeing up the internet naming system, opening applications to a raft of new geographic, generic and branded domain extensions. Stuart Durham, EMEA Sales Director at Melbourne IT Digital Brand Services takes a look at what .brand domains mean for businesses.
Internet advertising measurement – Nielsen launches GRPs and shows where online media planning fails
Ever run an online display advertising campaign and been nervous about the audience? You’re not alone. Online media planning has the scope to target brilliantly, but too few agencies apply enough of the right techniques to ensure this happens all the times, resulting in under-performing campaigns and web ads not delivering the real ROI they … [Read more…]
US ecommerce revenues worth $37.5bn, up 14%
Online retail spending in the US reached $37.5 billion for the quarter, up 14 percent versus year ago, according to new research.
Top tips: Want to drive brand awareness? Think predictive behavioural targeting
Many people consider predictive behavioural targeting to be nothing more than a tool to increase click through and conversion rates. However, this does not factor in its true potential. In fact it would be a shame and incorrect if this continued to be the only value that was associated with predictive behavioural targeting campaigns. Karim … [Read more…]