Apple reveals iPhone 4S, but no iPhone 5 yet
Apple has unveiled the latest version of its iPhone range, with a faster processing chip, new camera and voice-command capability, but there was no sign of the widely rumoured iPhone 5.
Uncategorized
Right to reply: Who is using the Google+ button and, more importantly, are they real?
The Google+ button is now on 1 million sites and appears in 4 billion impressions every day, but that’s more to do with the fact that it’s Google than with the button being useful. So, who is actually using the Google+ button, are they in their millions, are they in fact real? Juan Vargas, SEO … [Read more…]
Napster to shut down: Rhapsody buys ailing online music firm from Best Buy
Best Buy has sold its struggling Napster online music service to competitor Rhapsody in exchange for a minority stake in the combined company. Napster will now be shut down, with its subscribers being migrated to Rhapsody.
‘Yahoo Screen’ takes on Hulu with revamped video site
Yahoo has updated and rebranded its online video site, as the online media firm looks to take on Hulu and YouTube in the video-on-demand market.
All new PS3 games to require ‘PSN Pass’ for online gaming?
In a bid to cut down on second hand games sales, Sony has confirmed that all future Sony games with online functionality will require a unique online pass system, according to a report.
More mobile ad consolidation: UK’s Fetch Media buys Lucidity Mobile
UK mobile ad agency Fetch Media has bought Lucidity Mobile, a London-based independent mobile advertising agency for an undisclosed sum.
Right to reply: Broadband speeds and the ASA- too little too late?
Guidelines have been published which are supposed to make Internet service providers (ISPs) more honest when making broadband speed claims in their adverts. From April 2012, ISPs are supposed to comply with a “Help Note” issued by the Advertising Standards Authority (ASA). Neil Hawkins, contributing editor at Choose, asks if the new code is really … [Read more…]
Facebook debuts new ad format, updates analytics tools
The latest advertiser tool from Facebook starts to tackle conversation management reporting. ‘People Talking About This’ is one of the social media metrics released in the latest toolkit from the market shaping social network. Facebook analytics helps marketers with Facebook brand pages looking to track effectiveness, and find ways to quantify that return on social … [Read more…]
Guest comment: Everyone says they hate Google – why don’t they show it?
‘Google bashing’ has become a popular pastime in online marketing, as the internet giant plays an increasingly dominant role across all channels. Marketers however, have overwhelmingly voted with their wallets and are sending a completely different message. Anthony Risicato of Tremor Video explores why…
Guest comment: How Would Your Customers SWOT You?
A common marketing mistake is to assume customer and brand perceptions are alike. David Parcell, Managing Director EMEA and Corporate Officer at Verint, looks at the importance of including the customer voice in any marketing strategy and offers ways of achieving this.