Phone calls more valuable than clicks? Google lets AdWords users bid more for calls from search ads
Google is offering advertisers using its AdWords system an option to bid differently for phone calls versus clicks.
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One in five US consumers ‘research products on Facebook before purchase’
One out of five consumers in the US turn to Facebook to research a product before making a purchase decision, according to new research.
Top tips: The vital quarter- Preparing for Christmas 2011
As the festive season approaches, how can affiliate marketers capitalise on the consumer rush? Owen Hewitson, Client Strategist, Affiliate Window & buy.at offers some tips on the peak days on the ecommerce calendar to prepare for, and which types of affiliates will have the most success this Christmas…
Amazon profits drop 73% as spending takes its toll
Amazon has revealed a huge drop in profits, falling 73% in the third quarter of this year, as the online retailer increases its spend on fulfilment centres and new devices such as the Kindle Fire.
Google+ to be linked to new music store- report
Google is planning on integrating its forthcoming online music store with Google+, as the internet giant looks to integrate its services, according to a news report.
Top 18 European countries for web use: UK takes lead for engagement
Brits have overtaken the Dutch as the biggest internet addicts in Europe, spending the most time online per person, according to new research.
Guest comment: Are retailers taking the handheld store seriously?
Mobile is clearly growing as a commerce platform. But are retailers taking it seriously enough? Max Childs, senior marketing manager for EMEA at Adobe Scene7, looks at mobile stores in practice, and what will happen to m-commerce in the near future.
Teenagers now prefer mobile and internet to TVs- survey
Teenagers would be more willing to give up watching TV than to stop using their mobiles or the internet, according to new research.
Top 10 websites in Malaysia: Social networking and online video soars
Social Networking accounted for one third of all time spent online in Malaysia in August 2011, ranking as the top online activity for the market, according to new research.
WPP buys stake in Chinese digital ad firm
Global marketing giant WPP has taken a minority stake in Leading Smart Holdings, the British Virgin Islands-based parent company of Moment Systems, a digital advertising measurement firm in China.