TradeDoubler transfers search marketing over to Netbooster
TradeDoubler and NetBooster have struck a partnership deal which will see the transfer of TradeDoubler’s assets in search to NetBooster and a strategic partnership in online marketing.
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BBC Children in Need Facebook app attempts to build the nation’s biggest digital cake
This year, BBC Children in Need is launching its very own Facebook app titled ‘Fancy a Spot of Cake’ to help raise money for the charity.
No Email Day: Now to Take it Off the Calendar
This Friday marks an unofficial ‘No Email day’, billed as a way to ‘be more productive with your time’. Sam Cece, CEO at StrongMail, agues why the aim of the day shouldn’t be to abolish email altogether, but to make sure we do it better.
Top reason to follow a brand on social media: To get discounts
The top reason for following or liking a brand, company or celebrity on social networking sites is to receive discounts and special offers, according to a recent survey of global online consumers conducted by Nielsen.
Bad week for UK electrical retailers: Comet sold for just £2 as Best Buy closes UK stores
UK electrical retailer Comet has been sold for just £2 to a private equity firm, in the same week that US firm Best Buy announced it is to close all of its UK stores to focus on smaller shops.
Video: Brits spend 20 minutes a month watching Youtube, as video use rises 36%
UK Internet users spend a combined total of 240 million hours every month watching online video content, with the average user spending 20 minutes a month watching YouTube, according to analysis from Experian Hitwise.
Mapping projects ‘becoming a vital part of marketing strategy’
Mapping technology has become an increasingly important part of marketing,with nine in ten marketers stating that they are using, or have plans to use, mapping and geospatial technology as part of their marketing strategy.
Google+ debuts brand pages
Google has updated its social network Google+ with a new tool letting businesses and brands create their own profile pages to interact with customers.
Ad network Adconian buys video ad firm Smartclip
European advertising network Adconion Media Group, has acquired smartclip, a European digital video advertising firm for an undisclosed sum.
Infographic: The most valuable digital consumers
Parents tend to be the “most valuable” consumers for advertisers on a social media level, while teenagers are the most prolifically engaged mobile users, according to new data.