UK firms missing out on ‘Recommendation Generation’
British businesses have failed to adjust to the needs of the ‘Recommendation Generation’ and are wasting billions on out of date techniques, according to a new study.
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AppNexus debuts ‘App Marketplace’ for display ads
Ad technology firm AppNexus, has launched an ‘App Marketplace’ for the digital advertising industry.
Google offers rare peek into how it ranks search
For the first time, Google has published in-depth details on how it ranks websites, as the firm looks to appease claims that its search engine favours its own products.
O2 tests superfast 4G mobile network in London
O2 has begun a trial of its superfast mobile broadband in London this week, switching on the first 4G network in the capital ahead of other network operators.
UK Christmas shopping sales to rise 14% to £7.75bn
UK shoppers will spend more than £7bn online this Christmas, representing a 14% rise on last year, according to a new study.
Phone-hacking scandal: Brits now trust websites more than newspapers- study
Just 38% of Brits now believe what they read in newspapers, as the phone-hacking scandal that recently struck the Sunday tabloid News of the World has ‘corroded’ trust in the media, a study has claimed.
YouTube pays family £100,000 for ‘Charlie bit my finger’ video
Video sharing website YouTube has paid a British family £100,000 for homemade video clips of their three children through the Google payment scheme, Adsense.
Buy DVDs from a poster? 20th Century Fox teams with HMV for QR code poster campaign
Twentieth Century Fox Home Entertainment has launched a virtual shop in partnership with HMV, using QR codes on posters to sell DVDs to consumers via their smartphones.
Microsoft, AOL and Yahoo confirm online ad alliance
Microsoft, AOL, and Yahoo! have confirmed they are to team up, selling online display ads on each other’s networks, in a bid to take on Google and Facebook in the online ad sector.
Google buys 2 start-ups to boost Chrome and Google+
Google has acquired two startup firms Apture and Katango for an undisclosed amount to enhance the user experience of its browser and social networking services.