New mobile ad serves message after phone call
A new ad format that serves ads to the phone screen directly after a phone call has gone live, offering an alternative to traditional mobile advertising.
Uncategorized
Can money buy love? Tinder lets users pay to ‘undo’ mistaken rejections
Tinder is introducing a new feature that lets its users undo any mistakes they make when swiping through the popular dating app… provided they pay.
Monty the Penguin: John Lewis puts digital first for Christmas ad
The annual John Lewis Christmas ad has become as much a part of a UK Christmas as Mince Pies, Santa Claus and woolly jumpers. This year, the retailer opted to preview its £1m ad on digital channels YouTube and Twitter first, ahead of its TV debut over the weekend.
Mobile now top device for product info amongst 16-34 year olds
Four in five UK smartphone owners use the Internet on their mobile everyday, meaning that mobile optimised sites have become a vital part of any brand’s digital strategy, according to new research.
Christmas ad trends: November biggest month for brands in US
November is the biggest month for ad spend in the US, with the technology and jewellery sector getting most investment, according to new research from Nielsen.
Digital to make up 36% of all US ad spend by 2019
US digital ad spend is forecast to reach $103bn (£64.6bn) by 2019, with search marketing taking the biggest slice and social media continuing to grow the fastest, according to a new report.
Hyundai’s ‘digital car showroom’ lets customers buy a car in minutes
On Thursday in Bluewater shopping centre, Hyundai Motor are opening the UK’s first digital car showroom that lets people buy a car online in minutes without having to deal with sales people.
Digital shoppers now expecting more from high street shops
The rise of omni-channel retail has led to greater expectations for the in-store shopping experience amongst UK consumers.
Ecommerce marketing at Target: Shop assistant Alex becomes internet meme
As retailer Target gets a leap in its digital coverage thanks to an unsuspecting teen heartthrob, what should other brands (and their staff do) when they’re thrown into the spotlight? Or was it all a viral marketing ploy in the first place? Ecommerce marketing just got more complicated.
Understanding programmatic video: Choosing the right path for your brand
Programmatic video ads have become hugely popular in the past year, but can you tell the difference between an open auction and an ‘automatic guaranteed’ ad system? This infographic from Tremor Video that helps advertisers and publishers to understand the complex world of doing a programmatic video strategy.