An average of 70% of in-stream impressions play all the way through, with users being 200 times more likely to click on in-stream ads compared to standard banners, according to new research.
The Associated Press has launched AP Video Hub, a global online video news platform, in a bid to attract online news publishers and portals to its services.
As digital takes a greater role in marketing campaigns, client demands on agencies are growing. Natalie Gross, CEO at Amaze, takes a look at the changing relationships between clients and agencies, and why performance-related pay is likely to become to preferred payment model in the future.
Just under half of all UK online shoppers abandoned a shopping basket during 2011, representing £1.02bn in value, according to new research.
Ford is launching an online reality TV show in partnership with Yahoo in the US.
Facebook’s most recent acquisition has been the biggest tech story in the past week, and the backlash from Instagram users has already begun. Rupert Staines, UK MD of RadiumOne, takes a look at what the deal will mean for the photo sharing app, and how Facebook can assuage customer fears over advertising and privacy breaches.
Pinterest has become the third most visited social network in the US, overtaking LinkedIn, according to new data.
Facebook has paid $1 billion to acquire Instagram. Since its launch in October 2010 on the Apple AppStore, Instagram has proven highly addictive, especially to younger demographics, growing to upwards of 30 million users, and over a billion photos uploaded. Mark Little, principal analyst at Ovum considers why Facebook would want to pay so much … [Read more…]
The rise of smart TVs provides advertisers with a platform that combines the targeting power of the web ads with the of high-impact of TV commercials. But what is the best way to reach consumers in this emerging medium? Bruno Pereira, Director & Co-Founder, TV App Agency takes a look at why brands are missing … [Read more…]
AOL is to sell more than 800 technology patents and related applications to Microsoft for about $1.06bn, as the embattled online giant looks to return cash to investors.