There are currently 3.7 million empty nesters in the UK with a total disposable income of £288 million, more than double that of those with children still living at home (£102 million), according to new research.
Honda Motor Europe has appointed global marketing and technology agency LBi to revamp its online customer experience across multiple European territories.
Real Media Group has revamped its online video features for advertisers and publishers.
UK businesses are rejecting the latest internet marketing regulations according to new research by KPMG. One month before the regulations become law a massive 95% of firms claim they have not yet complied with new EU cookies law – internet marketing regulation that extends the nature of data protection to cover cookies that track certain … [Read more…]
This video viral from Samsung shows promotes its latest smartphone/ tablet hybrid by showing that bigger is better… quite literally. The ad has already notched up over 2.5m YouTube views in less than 2 weeks. See why it’s our video viral of the week below…
Half (50%) of online customer feedback comes from those that bought products instore, according to new research.
$4.4bn is what the online film industry will be worth within five years. Online movie audience data has been trending upwards steeply and now Global Industry Analysts are forecasting a boom in paid subscriptions and paid downloads. Here’s why…
Agreeing the approach for internet audience measurement research is no easy task. Each country that has created a standardised industry currency for internet audience measurement has worked through a painstaking process of agreeing standards and setting up tenders. Now in the UK – one of the most advanced approaches – comScore look set to replace … [Read more…]
As branches of global coffee house chains become a permanent fixture in even the most far-flung corners of the world, research from Kantar Media’s Global TGI looks at coffee consumption in different countries.
Asia (excluding Japan) and BRIC nations (Brazil, Russia, India and China) have overtaken Europe and western markets on television viewing and video consumption via Internet or mobiles, according to a new report.