As the Olympics gets underway, social analytics firm Socialbakers has launched CheerMeter, a new social media tool that tracks and analyses real-time global Twitter buzz around sporting events.
Olympic sponsor British Airways is asking supporters of the British Olympics team not to fly during the games in order to help British athletes. See why it’s our video viral of the week below…
How can brands interact and increase brand engagement within the three main social platforms, Facebook, Twitter and LinkedIn?
For the first time, sales of adult fiction e-books surpassed that of traditional hardcovers. The annual survey by the Association of American Publishers and the Book Industry Study Group also found that sales of ebooks overall (that is, both fiction and non-fiction, as well as adult, young adult and children’s) doubled between 2010 and 2011.
New research published by the IAB in conjunction with its partner Ipsos MediaCT, has found that consumers are more than twice as likely to be engaged with tablet ads that are interactive. Overall, 55% of tablet users think that advertising on tablets can do things that other media can’t and they expect to see this … [Read more…]
Facebook has announced Q2 revenues of $1.18bn (£750m), a 32% year-on-year increase from $895m (£570m) a year ago. Despite this, payments to staff share schemes following its IPO meant that the firm posted a total loss of $157m (£100m). If taken into account, adjusted figures would have shown earnings of $295m (£188m).
EU laws requiring websites to obtain ‘informed consent’ from users before employing cookies to store information from a computer or mobile device came into force at the end of May. According to Gary David Smith, co-founder of Prism Total IT Support as many as 90% of UK website owners are currently ignoring the legislation.
EU laws requiring websites to obtain ‘informed consent’ from users before employing cookies to store information from a computer or mobile device came into force at the end of May. According to Gary David Smith, co-founder of Prism Total IT Support as many as 90% of UK website owners are currently ignoring the legislation.
Nokia has partnered RockeTalk, India’s largest Mobile Social Networking Application, and Maxus India to launch Nokia Mobile Antakshari, a unique audio game show. The reality game show lets people sing and answer musical questions from all over India. Mobile users are playing for daily prizes, for a chance to be one of the elite shortlisted … [Read more…]
BSkyB has reported pre-tax profits of £1.19bn – a record 17% increase on the previous year. Revenues were up 3% (to £6.8bn) as the company grew its total subscriber base to 10.6m households during the 12 months to the end of June. This included 57,000 net new households added during Q4.