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Olympic fever hits Britain- opening ceremony searchers flock to Facebook

July 31, 2012

Nearly one in ten (9%) of all consumers searching for the Olympics opening ceremony went direct to Facebook, making it the main beneficiary of all the searches on the night the London 2012 games began, according to new research.

Uncategorized BBC, Facebook, games, marketing, sport

Global ecommerce trends- How online shopping varies around the world

July 31, 2012

Brits, Americans and Germans beat Monday blues with e-tail therapy; Brazilians most likely to shop online at work, while the French soothe stresses of childcare with some internet shopping, according to new research looking into online shopping trends around the world.

Uncategorized Brazil, broadband, consumer insight, ecommerce, France

Branding clampdown hands non-sponsors Olympic-sized marketing boost

July 31, 2012

LOCOG’s attempts to protect sponsors could be diverting attention to their fiercest rivals, data from global information services company Experian shows.

Uncategorized games, global, marketing, UK

Right to reply: Facebook ad revenue growth dip shows limitations

July 31, 2012

With Facebook results having been described as disappointing (advertising revenue growth dropping by eight per cent) and its shares plummeting, Rupert Staines, managing director of RadiumOne explains why he thinks Facebook is facing a tough challenge, the change in attitudes of brands and what he believes Facebook’s role should be in the world of online … [Read more…]

Uncategorized advertising, brands, Facebook, Google

‘Hackers’ could save NHS £3m a year with ‘Patient Handover’ app

July 31, 2012

The creators of a free software app which took top prize at the first ever NHS Hack Day believe the product has the potential to save the NHS more than £3M per year.

Uncategorized Europe, global, UK

Top 25 Olympic brands- McDonalds bottom of social media league

July 30, 2012

As the Olympics begins, McDonalds languishes at the bottom of the official sponsor’s league table in terms of Twitter buzz, according to new data.

Uncategorized brands, games, media, smartphones, technology

Google adds handwriting feature to mobile search

July 30, 2012

Google has added a handwriting feature for its mobile search, offering an alternative to typing keyphrases into the search box.

Search, Uncategorized, Video Android, Google

GM marketing chief that quit Facebook resigns

July 30, 2012

General Motors is ousting its Global Chief Marketing Officer Joel Ewanick, according to a news report.

Uncategorized advertising, brands, Facebook, global, marketing

Apple ‘held talks with Twitter’ over partnership

July 30, 2012

Apple considered investing in Twitter, in a deal that would have valued Twitter at around $10bn (£6.4bn) and it would also have signalled the technology giant’s eventual intention to take on Facebook.

Uncategorized advertising, Apple, Facebook, Google, security

Internet copyright law – update on class action law suit against Google Books

July 30, 2012

Google Books is fighting back in the internet copyright law battle. Latest on the class action law suit against Google Books filed by authors who claim Google Books is not ‘fair use’. Whatever your sector, the outcome will have big implications…

Uncategorized Google
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