Video is a key tool for boosting brand equity and the latest online video tips for content prove the impact that longform video content has on web marketing effectiveness. The key takeout from new research? Don’t stop you’re online video at 30 seconds. Here’s why…
Australian advertisers are staging a fight back over a new ruling that classes Facebook fan comments as advertisements- making brands liable for an offensive comments made on their pages. Drinks brand Fosters has called the decision ‘commercially unrealistic’.
Facebook has launched a new mobile ad format promoting apps, as the social network makes further attempts to bolster its smartphone and tablet revenues.
Apple’s forthcoming iOS 6 operating system will no longer include the YouTube app, a feature that has shipped with the iPhone since the device debuted in June 2007.
In the Chinese internet market, the search engine Baidu dominates traffic generation to websites. This week it announced that four of its staff have been dismissed following corruption allegations that posts were deleted on its websites in exchange for personal payments. With three of the staff subsequently arrested by Chinese police, it shows the importance … [Read more…]
Amazon UK was the most visible brown goods advertiser online whilst Apple remained the most visible website for brown goods-related searches, according to new research.
Social media platform Banjo, has launched a new Olympics tool that aggregates the most popular social networks into one feed, sharing views from athletes and fans in real time and by location.
Facebook has entered the world of online gambling with its first real-money bingo and slots app launched this week.
Following an action packed Olympic weekend in which Team GB increased their medal haul, Experian looks at how Facebook is fuelling the UK’s excitement around the Games.
Following an action packed Olympic weekend in which Team GB increased their medal haul, Experian looks at how Facebook is fuelling the UK’s excitement around the Games.