Facebook- Instagram deal approved… for £150m less than original price?
Facebook has finally been given the go ahead to buy Instagram, but the deal is now three quarters of its original value to the mobile photo application firm.
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Microsoft debuts multi-channel ad units
Microsoft has launched a series of new ad unit types intended to help brands coordinate their campaigns across Microsoft’s Web, mobile, Xbox and Skype platforms.
Google and Oracle forced to publish list of paid bloggers
Google and Oracle have been ordered to reveal the names of those it pays for writing articles and blogs, following a dispute between the two technology giants.
Reckitt Benckiser picks Syncapse to manage social media for 20 brands
Reckitt Benckiser has hired Syncapse to manage the global social media presence of its 20 brands including Clearasil, Durex and Lysol.
Baidu targets travel sector with international deals
Chinese search engine Baidu has inked a deal with Edinburgh-based flight search company Skyscanner, posing a challenge to Google’s advantage in the lucrative online travel sector.
Right to reply: Facebook newsfeed ads – a dangerous temptation for brands?
Last week saw Facebook announce new ad format, allowing advertisers to run messages directly in user’s news feeds, whether they had ‘liked’ their page or not. Oliver Felstead, Managing Director, UK & EMEA, Coupons.com looks at the implications of the controversial addition to Facebook’s marketing arsenal…
Sony cuts 1,000 jobs in mobile division
Sony Corporation is cutting 1,000 jobs from its mobile phone division, as the Japanese electronics giant struggles to compete with Apple and Samsung in the smartphone market.
Facebook finally bins ‘deleted photos’ after complaints
Facebook has begun started removing ‘deleted’ photos from its servers, after users complained that they were still accessible online.
In India 1 in 4 online minutes spent on social media
Google Sites, Facebook and Yahoo! Sites lead as top sestinations in India, while social media is booming, according to new research.
Don’t mention the weather- Camping Club uses search re-targeting to boost sales
The Camping and Caravanning Club has launched a new online marketing campaign, called ‘Don’t mention the Weather’, designed at promoting great British days out to the 13 million people in the UK interested in camping.