As the recent IAB statistics on mobile optimisation highlight (Nearly 40% of top 100 brands have a mobile optimised website, 20th August 2012), the critical question that online brands should be asking clearly no longer is ‘Why should I invest in mobile?’ but ‘How should I invest?’ Tim Burge, Pre Sales Director at Maxymiser, looks … [Read more…]
Publisher IPC Connect has launched a new standalone website for Woman’s Own, as part of a magazine refresh.
Amazon remained top of the UK online shops during August, followed by Apple and Argos, while the Olympics boosted visits to travel sites, according to new research.
Bing has strengthened its partnership with Facebook, launching a new tool that lets users search and browse through their friends’ photos.
Gottfrid Svartholm, founder of filesharing site The Pirate Bay, has been arrested in Phnom Penh, Cambodia.
Amazon is launching its Groupon rival, AmazonLocal, across Europe, as the online retail giant looks to cash-in on the growing daily deals market.
Online retailer Amazon has partnered with Nokia to provide mapping services for its new Kindle Fire, representing a significant snub to Google.
This interactive ad from Louis Vuitton makes smart use of the brand’s luxury image, targeting high-end shoppers ahead of the holiday season. But why was it developed in Flash, alienating affluent iPhone and iPad users? This case study looks at the pros and cons of the fashion brands latest foray into digital marketing.
Mobile advertising looks set to soar, but how can brands capitalise on this fast moving and highly personal medium? Inbar Chap, Deputy CEO at DSNR, offers a 7-step guide to mobile advertising best practices.
Facebook is launching a new ad targeting tool that uses email addresses, phone numbers and game and app developers’ user IDs to larger advertisers.