This 17 minute video from LEGO provides a prime example of how a brand can engage users with long-form online content, rather than 30 second TV commercials. See why its our video viral of the week below…
Tesco has bought digital book platform provider Mobcast as it looks to strengthen its digital entertainment offer.
RadiumOne has launched its Via.Me social media sharing platform for Android.
Samsung may be the latest multinational to break digital marketing regulations by trying to manipulate blogger reviews in social media marketing through secret payments to bloggers. Positive ratings and reviews have a big impact on sales, but many brands are forgetting both regulations and common sense.
Google has shut down its television advertising business, saying that it will focus instead on enhanced online and mobile opportunities for video ads.
Asda customers who shopped online last month have been overcharged for their groceries, with one claiming to have been charged nearly five times the correct amount, following a computer glitch.
Chinese internet marketing giant Baidu is stepping up its product portfolio with major launches in cloud computing and a suite of mobile internet browser tools. Baidu is now looking to markets beyond China and revenues beyond search, directly competing with European and North American mobile, search and hosting firms.
FileSonic has become the latest cyberlocker service to go offline, following a renewed clampdown on internet piracy.
As part of Samsung’s promotion of its new Galaxy S 3 in Singapore, the phone maker hires several improvisational musicians, including Merton of Chatroulette fame, to bring personalised songs to via a live webcast.
Connected devices have become a way of life for many, but shoppers are digitally engaged to varying degrees depending on the products they buy, according to new research from Nielsen.