Search engine visits drop for first time this year
Visits to major search engines in the UK fell for the first time this year, with sports terms such as BBC Sport proving more popular than Olympic specific search keywords, according to new data.
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Marketers ‘paying for positive reviews’- Gartner
Paid-for reviews, ‘likes’ and ratings is becoming commonplace on social media and review sites, and will account for 10%-15% of all the reviews by 2014, according to a new report by Gartner.
Topshop live shopping fashion show gets 2 million viewers
Topshop attracted more than 2 million people to its live streamed fashion show at London Fashion Week on Sunday, with the retailer claiming to sell out of some lines during the broadcast.
Marie Claire runs first UK video ad in print magazine
In a UK first, Marie Claire is inserting a video ad on the pages of its October issue, set to play once a reader turns to page 35 and 35.
The end of passwords? Intel plans hand gesture security technology
Passwords for online banking, social networks and email could be replaced with the wave of a hand if prototype technology developed by Intel makes it to tablets and laptops.
Android gains on Apple in global mobile ad market
Android has notched a second consecutive month of ad share gains on iOS in August, now taking 43% of global served mobile ad impressions compared to 57% for Apple, according to new research.
Top tips- How to be a better SEO professional
As the top slot on Google becomes prime estate for brands, the demand for search engine optimisation (SEO) professionals is on the rise. Richard Baxter, Founder of SEOGadget, argues that many SEOs still need to grasp the breadth and depth of it as a marketing discipline.
Right to reply: Retailers unprepared for Christmas mobile shopping boom
Recent IMRG statistics indicate that mobile transactions are set to boom in the run up to Christmas (Source: IMRG Capgemini Quarterly Benchmarking Index, Aug 2012) highlighting the need for organisations to optimise their mobile websites in order to take advantage of the additional visitors predicted on mobile devices by Christmas 2012.
Facebook ‘could capture 50% of global search market in just a few years’
As social media and search converge, Facebook is in a unique position to rival Google’s dominance in the coming years. A new survey reveals that Mark Zuckerberg’s plans to mix social with search could give Google a run for their (advertising) money.
Google finally adds ‘Do Not Track’ option to Chrome
Google is to add a ‘Do Not Track’ option to its Chrome browser, letting users opt out of developers and advertisers tracking their web surfing habits.