As social media grows in popularity in the US, the the medium become less of a reporter of political races and more of a predictor of the results? This in-depth infographic from education platform Open Site looks at the evidence…
UK consumer watchdog the Office of Fair Trading (OFT) has written to 62 online retailers after discovering they may not be fully complying with consumer protection laws.
Nielsen has launched its Online Campaign Ratings (OCR) metric in the UK, allowing brands to measure whether their ads reached their intended audiences online.
FedEx has launched a new app on Facebook that highlights how they can help your business grow better than a cheesy advertising jingle. The app invites customers to input their business details which then become customizable parts of their very own ‘jingle’. See why it’s our video viral of the week below…
China’s e-commerce sector grew a massive 45% year-on-year in the second quarter, accounting for 12.5% of the country’s GDP, according to new research.
The launch of Apple’s IOS 6 and iPhone 5 has halted Android’s gains for total number of global ad impressions, according to new data.
Facebook has been accused of making changes to the formula that determines if brands appear in the news feed of its fans pages, effectively driving them to paid advertising to improve their reach.
Social shopping is on the rise, with many consumers being influenced by product images, friend recommendations, trends and fan page offers, according to a new study.
Dwell time is two minutes higher when brand sites are mobile-ready, but less than half of top UK brands have websites optimised for smartphones and tablets, according to a new study.
Paypal is planning to lay off some 300 and 400 employees within the next few weeks, as the onlne payments giant looks to streamline operations.