Kantar debuts ‘WHY code’ to measure consumer intent online
Kantar Media TGI has launched the WHY Code, a new initiative that provides insight into what drives consumer choices.
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Google shock profit slowdown: Shares suspended after results blunder
Google saw nearly $20bn wiped off its market value in minutes yesterday, after third quarter earnings figures released prematurely by mistake revealed a surprise drop in profit growth.
Facebook opens mobile app ads to all developers
Facebook is letting mobile app developers promote their ads within the ‘Try These Games’ box right in the middle of the mobile news feed.
Wise up to IP rights: why agencies might own your creative content
Do you own the rights to your creative content? Vague contracts and confusing copyright laws have left many marketers in the dark over intellectual property (IP) rights. Craig Olugbode, managing director of Own My IP, explains the key issues and pitfalls in owning your own work.
The Pirate Bay moves to cloud to thwart shutdown
The Pirate Bay has moved its servers to the cloud to hinder authorities’ attempts to take it offline.
Newsweek magazine goes online-only after 80 years of print
Iconic US current affairs magazine Newsweek, is to become an online only publication to save on printing costs.
‘Where the Internet lives’: Google offers peek behind scenes at secret data centre
Google has offered a sneak peek at one of its top secret (but rather beautiful) data centres, showing the technology that powers billions of web searches, YouTube clicks and Gmail conversations every day.
Top tips: How will Google’s paid advertising evolve?
Google celebrated its 14th birthday last month and it seems reasonable to assume that the major growth phase for its core product – paid advertising – has now passed. But what of the future? Periscopix, a specialist pay-per-click agency, has researched growth rates on Google’s two major revenue streams – ads on its own properties, … [Read more…]
DSP or SSP? Digital marketers stumble over display marketing acronyms
The digital marketing industry is struggling to recognise some of the key expressions in the online display advertising industry, failing to identify industry terms such as RTB (real-time bidding), DSP (demand-side platform) and SSP (supply-side platform).
Guardian’s n0tice Community gets Android app
A start-up app development agency has launched its first commercial project – a free Android app for The Guardian’s community noticeboard, www.n0tice.com.