Three quarters (75%) of B2B buyers have claimed that social media would likely have an influence on a future purchase and 65% of businesses are already using social media in their sales efforts, according to a new report.
After its decision to go digital-only last month, is iconic magazine Newsweek missing an opportunity to activate its audience? Evan Rudowski, co-founder and CEO of the membership website company SubHub will discuss the fate of NewsWeek given the future of digital only magazines.
Spotify is to sponsor the NME Awards 2013 as official digital music partner, as the music streaming service aims to boost its subscribers.
Play.com owners Rakuten has bought French e-commerce logistics business, Alpha Direct Services, as the Japanese retail giant looks to bolster its European operations.
More than half (54%) of all UK office workers have engaged in at least one romance while at work, an activity which could cost each large business tens of thousands of pounds a year in lost productivity, according to a new study.
As US voters go to the polls, this has been the first truly digital election. Daniella Cross, UK marketing manager at Say Media, looks into political advertising in the US, revealing that much of the TV advertising has been missed, as the electorate turn to streaming media on their PCs and mobiles to get their … [Read more…]
Instagram has launched online profiles that let users showcase themselves and photos they’ve taken with the Facebook-owned smartphone app.
Last Christmas, Nutella ran a cross-platform ad campaign in Germany, mixing traditional and new media spend, including TV and Facebook. This case study looks at how the Facebook campaign generated more sales than TV ads for the food brand.
Major portals such as MSN and Yahoo are losing their stronghold on consumer attention with many turning to sites specific to their interest, according to new research.
More than half of UK advertisers (52%) think online video ads are more effective than TV, while mobile is set to have the largest increase in media spend this year, according to a new survey.