16m Brits ‘lack basic web skils’
Around 16 million people in the UK lack basic web literacy skills, potentially holding up economic growth to the tune of £63bn, according to a new report released by UK digital champion Martha Lane Fox.
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Microsoft ditches Windows Live Messenger for Skype
In a controversial move, Microsoft is set to close down its free iconic instant messenger service Windows Live Messenger, replacing it with Skype, the video chat service it bought in May last year.
Apple drags Google into Samsung patent case
Apple has launched a new patent claim against Samsung and Android, dragging Google into the ongoing copyright battle for the $219 billion global smartphone market.
Top tips: The value of the affiliate channel beyond the last click
Tracking the customer journey beyond the last click has long been a key goal for marketers. In the first of a two part article, Matt Swan, Client Strategist at Affiliate Window, offers an in-depth guide to tracking the influence of all digital touch points involved in a sale.
Video viral of the week: John West interactive YouTube video tells ‘story in a can’
This interactive YouTube video forms part of John West’s latest £6m marketing efforts to showcase its ethical fishing practices. The ‘story in a can’ campaign invites UK consumers to track exactly where their canned fish comes from. See why it’s our video viral of the week below…
HubSpot gets $35m funding boost for Europe expansion
Social media marketing firm HubSpot has raised an additional $35m in a new funding round.
Marie Claire runs UK's first mobile NFC campaign in magazine
Nuffield Health has joined with Marie Claire to run a print ad embedded with a near-field communications (NFC) tag, giving readers access to additional content on their smartphones. It is the first time that a UK magazine has used the technology.
Marie Claire runs UK’s first mobile NFC campaign in magazine
Nuffield Health has joined with Marie Claire to run a print ad embedded with a near-field communications (NFC) tag, giving readers access to additional content on their smartphones. It is the first time that a UK magazine has used the technology.
Google revamps desktop search with ‘cleaner’ look
Google is updating its desktop search engine, offering what it claims will be a ’simpler, cleaner’ feel than before more closely aligned with its mobile and tablet versions.
Google dips below 90% in UK for first time in 5 years
October proved to be scary month not just for Halloween but also for Google’s share of the UK search market. October figures suggest 89.33% of all web searches in the UK were made using Google.